Like a container of good advice washed up on the webshore, Tomski provides an insight in to the BBC’s web 2.0 approach with 15 guidelines we should all pick over and take away something interesting from.

1. Build web products that meet audience needs

2. The very best websites do one thing really, really well

3. Do not attempt to do everything yourselves

4. Fall forward, fast

5. Treat the entire web as a creative canvas

6. The web is a conversation. Join in

7. Any website is only as good as its worst page

8. Make sure all your content can be linked to, forever.

9. Remember your granny won’t ever use “Second Life”

10. Maximise routes to content

11. Consistent design and navigation needn’t mean one-size-fits-all

12. Accessibility is not an optional extra

13. Let people paste your content on the walls of their virtual homes

14. Link to discussions on the web, don’t host them

15. Personalisation should be unobtrusive, elegant and transparent