Quickies: Measurement and web video

A few things that caught my eye that either relate to what I’m teaching/training at the mo…

Jeff Jarvis explains why he thinks there is a need for a measurement summit

I think it’s time for a measurement summit: Bring together the measurement companies, the advertisers and their agencies (buyers), the sites’ reps (sellers), the media sites, and technology companies and let’s hammer out some standards and methods for measurement.

…and what I’m generally interested in:

How Web video content is different by producer Adam Eland. It’s part one (all the best blogs have multi-part posts you know :) ), starting with intimacy and authenticity.

The bottom line, though, is that WV is different. Jeff and I started our company BrightRED Pictures because we believe strongly that this is a new art form, with it’s own conventions.

2 thoughts on “Quickies: Measurement and web video”

  1. Adam,

    No problem. Thanks for the post.

    I have just spent the day with a team of editors and Heather Hopkins from Hitwise discussing the finer points of measurement. Even if it just to keep my coffee consumption down whilst I try and get my head round it. That would be a start

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