In the quote, there was no information about page views, there was a different measure of popularity - phone calls. You’re right. There may have been a lot of page views as well. My point, in raising the story, was that given its poularity, however it was measured, was it a marker for the general tone of content.

What drives what? If a certain type of story drives the page views up will your team to only turn up at your desk with fluffy stories?

I accept that page impressions, relative as they can be, are an indicator of popularity, even with their weaknesses(especially singular site centric ones). But I’m aware that I’m deliving deep in to an element of, not the whole point of the post.

Any way we can use to make decisons on what is going to work online is great to add to the mix and I know you arent advocating a sole reliance on figures. My broad point was that numbers, especially estimates, shouldnt be the only or overriding one.

Who said the hiccup story didn’t get page views? I disagree. Let’s ask Matt to volunteer the page view per work hour for that story and see what you find. My guess is it’s pretty good compared to other multimedia projects like this one.

Page views are not misleading as an indicator of your audience’s interest. That is, unless you’re using something like Ajax that doesn’t rely on page views. Still, even in that instance, compare apples to apples and you’ll be OK. If you’re tryin to decide which Ajax application to develop, you can compare page views per work hour to find out which one you think will be most worth doing.