Comments on: Use soda to attract the best http://www.andydickinson.net/2007/03/19/use-soda-to-attract-the-best/ online journalism, newspaper video and digital media Tue, 06 Jan 2009 06:35:38 +0000 http://wordpress.org/?v=2.7 hourly 1 By: Andy http://www.andydickinson.net/2007/03/19/use-soda-to-attract-the-best/comment-page-1/#comment-268 Andy Mon, 26 Mar 2007 08:53:30 +0000 http://andydickinson.com/?p=232#comment-268 I agree Joanna. There shouldn't be a place for people who fail to recognise the importance of viewing digital as part of a stratgey but there is a culture change needed here. There is, and Im sure, will always be a line. In a sense it's dynamic dependent on the industry but it will always be there. But rather than define that line on the basis of a medium it will be defined on the basis of audience. That's soemthing that digital specialists will need to recognise as well - not everyone wants the web. I agree Joanna.

There shouldn’t be a place for people who fail to recognise the importance of viewing digital as part of a stratgey but there is a culture change needed here.

There is, and Im sure, will always be a line. In a sense it’s dynamic dependent on the industry but it will always be there. But rather than define that line on the basis of a medium it will be defined on the basis of audience. That’s soemthing that digital specialists will need to recognise as well - not everyone wants the web.

]]> By: Joanna Peña-Bickley http://www.andydickinson.net/2007/03/19/use-soda-to-attract-the-best/comment-page-1/#comment-267 Joanna Peña-Bickley Sat, 24 Mar 2007 15:01:10 +0000 http://andydickinson.com/?p=232#comment-267 Is there really a line anymore. I am pretty sure that Executive Creatives who lack the experience in digital, strategy and have any sense of technology are the ones who are the only ones comfortable using words like "above the line". As media dollars continue to shift hands from traditional to digital, and digital creative are winning because they have experience in creating real engagement, brands essence through cross channel strategies. I am beginning a campaign that stops the discrimination against interactive creative directors. The agency of the future has creative that were born digital and have no problem executing a 15 minute tv spot. The agencies who don't evolve will loose business to the small nimble creative & stratgic thinkers. Is there really a line anymore.
I am pretty sure that Executive Creatives who lack the experience in digital, strategy and have any sense of technology are the ones who are the only ones comfortable using words like “above the line”.

As media dollars continue to shift hands from traditional to digital, and digital creative are winning because they have experience in creating real engagement, brands essence through cross channel strategies.

I am beginning a campaign that stops the discrimination against interactive creative directors. The agency of the future has creative that were born digital and have no problem executing a 15 minute tv spot. The agencies who don’t evolve will loose business to the small nimble creative & stratgic thinkers.

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