Comments on: Tools or behaviour? http://www.andydickinson.net/2007/03/26/tools-or-behaviour/ online and digital journalism, newspaper video and digital media Thu, 09 Feb 2012 17:01:43 +0000 hourly 1 http://wordpress.org/?v=3.2 By: Video isn’t whats most important about YouTube « eBizz by Chris Salazar http://www.andydickinson.net/2007/03/26/tools-or-behaviour/comment-page-1/#comment-7416 Video isn’t whats most important about YouTube « eBizz by Chris Salazar Thu, 04 Jun 2009 21:10:58 +0000 http://andydickinson.com/?p=235#comment-7416 [...] 2007 by Chris Salazar After reading a very interesting article by Andy Dickinson titled “Tools or Behaviour” he provoked an important point that I think many people miss. He cited Kevin Anderson from [...] [...] 2007 by Chris Salazar After reading a very interesting article by Andy Dickinson titled “Tools or Behaviour” he provoked an important point that I think many people miss. He cited Kevin Anderson from [...]

]]> By: Andy http://www.andydickinson.net/2007/03/26/tools-or-behaviour/comment-page-1/#comment-281 Andy Sun, 01 Apr 2007 15:34:30 +0000 http://andydickinson.com/?p=235#comment-281 I agree. Thats the kind of investment in community that the papers need to make. Give the readers the means to continue the debate away from the brand not in some closed shop. The general approach seems to be to want to bring people in to the domain to discuss, share and develop stories. Thats doesn't work. It's a bit like demanding that your readers come to the office to discuss a story they read instead of chatting about it in the pub. I agree.
Thats the kind of investment in community that the papers need to make. Give the readers the means to continue the debate away from the brand not in some closed shop.

The general approach seems to be to want to bring people in to the domain to discuss, share and develop stories. Thats doesn’t work. It’s a bit like demanding that your readers come to the office to discuss a story they read instead of chatting about it in the pub.

]]> By: Craig McGinty http://www.andydickinson.net/2007/03/26/tools-or-behaviour/comment-page-1/#comment-280 Craig McGinty Sun, 01 Apr 2007 13:49:26 +0000 http://andydickinson.com/?p=235#comment-280 An example of how far newspapers still have to go is evidenced in their use of video. Often it is of excellent quality, yet few if any make it easy for website users to place clips on their own sites and write about, which would naturally feature a link back. Imagine how many people would visit the Bolton News website if it was a simple task for expats and others to promote this video: http://www.theboltonnews.co.uk/news/video/index.var.3491.0.0.php An example of how far newspapers still have to go is evidenced in their use of video. Often it is of excellent quality, yet few if any make it easy for website users to place clips on their own sites and write about, which would naturally feature a link back.

Imagine how many people would visit the Bolton News website if it was a simple task for expats and others to promote this video:

http://www.theboltonnews.co.uk/news/video/index.var.3491.0.0.php

]]> By: Kevin Anderson http://www.andydickinson.net/2007/03/26/tools-or-behaviour/comment-page-1/#comment-279 Kevin Anderson Wed, 28 Mar 2007 20:54:20 +0000 http://andydickinson.com/?p=235#comment-279 And while we're giving credit where credit is due (noticed this over on Christopher's blog first in my trackbacks), the tools versus behaviour idea was really just a riff off of what the BBC's Tom Loosemore said last week at the Guardian's Changing Media conference. YouTube is popular because of community and recommendation. My former editor at the BBC who wouldn't rate himself as a web kinda guy used to spend quite a bit of time watching YouTube videos that had been suggested to him via e-mail (after the programme was put together, of course). Recommendation via several mechanisms online is a really powerful driver of shifts in media consumption. My friends send me blog posts, podcasts, music, movies, video every day. I often say my network is my filter. And while we’re giving credit where credit is due (noticed this over on Christopher’s blog first in my trackbacks), the tools versus behaviour idea was really just a riff off of what the BBC’s Tom Loosemore said last week at the Guardian’s Changing Media conference.

YouTube is popular because of community and recommendation. My former editor at the BBC who wouldn’t rate himself as a web kinda guy used to spend quite a bit of time watching YouTube videos that had been suggested to him via e-mail (after the programme was put together, of course). Recommendation via several mechanisms online is a really powerful driver of shifts in media consumption. My friends send me blog posts, podcasts, music, movies, video every day. I often say my network is my filter.

]]> By: Christopher Salazar http://www.andydickinson.net/2007/03/26/tools-or-behaviour/comment-page-1/#comment-278 Christopher Salazar Tue, 27 Mar 2007 19:41:33 +0000 http://andydickinson.com/?p=235#comment-278 Hi Andy. Thanks for the note on my blog. I definitely agree with you and Kevin Anderson. It's going to be interesting to see how companies/people grasp this idea. -Chris Hi Andy. Thanks for the note on my blog. I definitely agree with you and Kevin Anderson. It’s going to be interesting to see how companies/people grasp this idea.

-Chris

]]>