Comments on: BBC Worlwide build digital team http://www.andydickinson.net/2007/05/31/bbc-worlwide-build-digital-team/ online journalism, newspaper video and digital media Tue, 06 Jan 2009 15:38:06 +0000 http://wordpress.org/?v=2.7 hourly 1 By: Andy http://www.andydickinson.net/2007/05/31/bbc-worlwide-build-digital-team/comment-page-1/#comment-335 Andy Thu, 31 May 2007 19:26:34 +0000 http://andydickinson.com/?p=273#comment-335 Fair points. I think the fact that it's driven by the magazine part of worldwide is telling. All the issues you raise around commercial activities, advertising etc. are all issues that have been argued again and again here. You only need to look back at Arthurs part in the TV listings scrap (Radio times etc) that eruppted a few years ago to see that he is no stranger to the debate. I see the efforts more as something thats indicitive of the way the magazine industry is working and BBC worldwides power and commercial leverage in that area than something related directly with the BBC's core business. Fair points. I think the fact that it’s driven by the magazine part of worldwide is telling. All the issues you raise around commercial activities, advertising etc. are all issues that have been argued again and again here.

You only need to look back at Arthurs part in the TV listings scrap (Radio times etc) that eruppted a few years ago to see that he is no stranger to the debate.

I see the efforts more as something thats indicitive of the way the magazine industry is working and BBC worldwides power and commercial leverage in that area than something related directly with the BBC’s core business.

]]> By: Ben Metcalfe http://www.andydickinson.net/2007/05/31/bbc-worlwide-build-digital-team/comment-page-1/#comment-334 Ben Metcalfe Thu, 31 May 2007 18:49:33 +0000 http://andydickinson.com/?p=273#comment-334 Yeah, but the interesting question is why is this in BBC Worldwide? That's the BBC's commercial wing and not part of the license fee 'corporation'. If this is something that overlaps with their public service website offerings people will ask why it's being run commercially, with advertising (including to UK users). It could also be an empire building fight - building a centre of excellence in the organization to gain greater resources. Question on that one is "is the commercial wing the right place"? I would have thought video-led communities should be something 'core' to the BBC Future Media offering, and not a commercial periphery. Yeah, but the interesting question is why is this in BBC Worldwide? That’s the BBC’s commercial wing and not part of the license fee ‘corporation’.

If this is something that overlaps with their public service website offerings people will ask why it’s being run commercially, with advertising (including to UK users).

It could also be an empire building fight - building a centre of excellence in the organization to gain greater resources. Question on that one is "is the commercial wing the right place"? I would have thought video-led communities should be something ‘core’ to the BBC Future Media offering, and not a commercial periphery.

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