Readers of England’s Daily Mail are generally acknowledged to be the dumbest segment of semi-literate Britons, narrowly pipping Sun readers at the post. But, if this commercial for the paper’s Sunday edition is any indication, they’re also a group deeply divided along gender lines. The men want Diddy, the women want Vogue. We bemoan the stupidity of our countrymen with tiresome frequency; nice to know that the problem is international.

That’s according to New York gossip blog Gawker, commenting on the latest TV ad for the paper.

I must say, I enjoyed the ad. See it for yourself on Gawkers site.

I also enjoyed one of the comments from Bowleserised:

If you want to write for a women’s glossy in the UK, they tell you to read up on the Mail, because that’s what women want. Ditto if you’re trying to make programmes for BBC2.

Ouch