Comments on: Local is important but only the BBC can do it

By: yurtdisiegitimi

yurtdisiegitimi — Fri, 02 Jan 2009 10:03:32 +0000

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By: Andy

Andy — Fri, 27 Jul 2007 15:36:51 +0000

Thats true Brian. I think that the Beeb have a lot more content than most band niche companies can squeeze in but I think we are forgetting the biggest niche company(if that makes sense) of all – audience plc. Thats who will be the big players.

By: Brian Turner

Brian Turner — Mon, 23 Jul 2007 19:09:54 +0000

The trouble is, it doesn’t matter how much you personalise a service – the service can only be so good as its content. While the BBC does a great job of providing general programming, I think there is a huge amount of potential for niche content companies to really squeeze in here. 2c.

By: Andy

Andy — Mon, 09 Jul 2007 15:21:25 +0000

I agree with some of that Steve. It has never learned how to compete.

But consumers have never had to learn to go to shop around. Good old trustworthy beeb will be there to sort it out. This will be the problem the commercial companies run in to. They want a return on the investement and in this isntance that means exploiting the very people you are hoping to attract. Not many web savvy people geenrating content will want to buy in to that kind of relationship.

But that all may be redundent. As Simon says “Curiously, the only possible rival is the audience itself..?”. No one, not even the beeb has worked out what the change in relationship betweem them and the audience is all about. And that will be the sticking point for anyone who tries this kind of thing.

By: Steve Boriss

Steve Boriss — Mon, 09 Jul 2007 14:36:10 +0000

Andy, Agree. Other than its advantages for branding and marketing hyperlocal/personalized news, where are the economies of scale and learning that would give a behemoth like the BBC an advantage? Actually, I think they will be at a huge disadvantage because they are a government-controlled monopoly that has never had to learn how to be entrepreneurial and compete (Steve Boriss, TheFutureOfNews.com)