Comments on: 2008 predictions: Newspaper video will die

By: Technolo-j » Blog Archive » No. 7: Make it a dialogue

Technolo-j » Blog Archive » No. 7: Make it a dialogue — Wed, 05 Aug 2009 15:24:41 +0000

[...] who has encouraged me and others this past year as we’ve ventured into new territories, says we’ve got six months to get our act together, at least on the video end of the web. Andy’s insightful predictions have spurred quite a [...]

By: Point and shoot will dominate but you still need a quality strategy: New Year convictions by andydickinson.net

Fri, 16 Jan 2009 17:59:46 +0000

[...] that I haven’t blogged about video very much. Given that I started the year predicting newspaper video would die in 2008, you would be forgiven for thinking that I believe that had come true and there was nothing to [...]

By: DNA 2008 and the power of blogging by andydickinson.net

DNA 2008 and the power of blogging by andydickinson.net — Thu, 14 Feb 2008 18:58:30 +0000

[...] If that has a familiar ring to it it’s because its one of my predictions for this year. [...]

By: Newspaper video: Is your paper is more important? by andydickinson.net

Mon, 28 Jan 2008 10:57:54 +0000

[...] Shaw from the Shropshire Star left a comment on my 2008 predictions post. James thought I was being a bit gloomy and left a few examples of what they have been doing. I [...]

By: James Shaw

James Shaw — Mon, 28 Jan 2008 07:12:01 +0000

Hi everyone,

There are plenty of ideas out there when it comes to creating an online video strategy.

Firstly, never think you’ll be more important than the main newspaper, or come first. If you do, you will upset a lot of people and it will not happen anyway.

Also, take a look at what is around you and start you strategy by complimenting the newspaper’s output, not competing against it. You may win some battles in the long term, but it is a long war which you will eventually lose.

This is not negativity, or lack of ambition – just a set of hard-nosed facts.

Here at the Star, we’re doing football highlights from AFC Telford (no TV deal there) which exposes us to at least 1,800 fans each week, fans’ reactions from Shrewsbury Town (thus skirting round the TV deal) which exposes us to at least 4,000 fans each week and highlights from Telford Tigers ice hockey (not as many hits as we would like, but that is not the point – it keeps our name in the local community).

The AFC Telford and Telford Tigers footage is uploaded at a time which does not compete with the main newspaper, while the Shrewsbury Town fans’ videos simply compliment our main editions.

Bearing in mind that these three ‘strands’ give us a decent amount of exposure on their own, we can then cover news with a little less pressure on grabbing hits – and in theory, the news videos are given a little more attention.

Hope that all makes sense.

James

By: Technolo-J : No. 7: Make it a dialogue

Technolo-J : No. 7: Make it a dialogue — Wed, 09 Jan 2008 06:12:53 +0000

By: Good reads for 01.03.08 : the x degree: exploring and redefining multimedia storytelling

Fri, 04 Jan 2008 01:15:14 +0000

[...] Yup. Andy Dickinson dares to say it out loud: “… I think that without proper thought [2008] could be the first and last chance video has to prove itself. So this year, editorial newspaper video (in all its forms) may die in many publications because no one will give it a chance to develop.” [...]

By: Cliff Etzel

Cliff Etzel — Thu, 03 Jan 2008 19:44:11 +0000

Excellent read Andy – it amazes me how the PHB’s still don’t get it. Stuck in an old way of doing things, when they should be adapting as if their lives depended on it (which in a sense – it does financially)

Great to see those across the pond like you and David Dunkley-Gyimah who espouse a forward way of thinking for creating and distributing content via Internet Broadcasting.

Cheers,

Cliff Etzel – Solo Video Journalist
bluprojekt

By: Notes from a Teacher: Mark on Media » For the video folk

Notes from a Teacher: Mark on Media » For the video folk — Thu, 03 Jan 2008 17:59:26 +0000

[...] most important of the posts on video, though, has been Andy Dickinson’s 2008 predictions: Newspaper video will die. He writes: There is a lot of talk already about 2008 being the year of online video. But rather [...]

By: Andy

Andy — Thu, 03 Jan 2008 12:31:32 +0000

Craig,

I say six months because I think there are still some execs who needed persuading. They will be in but given the performance of video last year will be looking for a quick turn around and results.

Time to make the decision+time to release the funds+waiting around for the purchase order to get found+hiring someone who can get it off the ground quick+persuading the techie people that it is a good idea = 6months