Comments on: DNA2008: The last post (for today) http://www.andydickinson.net/2008/03/03/dna2008-the-last-post-for-today/ online journalism, newspaper video and digital media Fri, 21 Nov 2008 04:54:18 +0000 http://wordpress.org/?v=2.6.3 By: Rich Pearson http://www.andydickinson.net/2008/03/03/dna2008-the-last-post-for-today/#comment-3391 Rich Pearson Tue, 04 Mar 2008 16:58:19 +0000 http://www.andydickinson.net/2008/03/03/dna2008-the-last-post-for-today/#comment-3391 Very true . . . and I agree that it must be part of a larger strategy. I would be interested to find out if the talka t DNA is about pushing content out further on the Web or holding back the best stuff on your destination site. I'm clearly biased towards the former, believing that content proliferation is where the answer lies (within limits). I just saw a note about the NYT where their traffic from Google has doubled since they set their content free Very true . . . and I agree that it must be part of a larger strategy. I would be interested to find out if the talka t DNA is about pushing content out further on the Web or holding back the best stuff on your destination site.

I’m clearly biased towards the former, believing that content proliferation is where the answer lies (within limits). I just saw a note about the NYT where their traffic from Google has doubled since they set their content free

]]> By: Andy http://www.andydickinson.net/2008/03/03/dna2008-the-last-post-for-today/#comment-3389 Andy Tue, 04 Mar 2008 10:00:01 +0000 http://www.andydickinson.net/2008/03/03/dna2008-the-last-post-for-today/#comment-3389 Rich, Thanks. I agree there is no reason at all why newspapers shouldn't head towards video as part of a content strategy. I think that's running in the right direction. The danger is that you set out running and leave people behind. In this case it could be said (and this is my cynical, devils advocate view) that those doing all the running are not the people who will be 'doing it' or 'using it'. When a number of people on panels can dismiss the disruptive nature (and value) of some of the content on the web as not scalable to large organisations then you can't help thinking that, right now, it's all about approach one Rich, Thanks.

I agree there is no reason at all why newspapers shouldn’t head towards video as part of a content strategy. I think that’s running in the right direction. The danger is that you set out running and leave people behind.

In this case it could be said (and this is my cynical, devils advocate view) that those doing all the running are not the people who will be ‘doing it’ or ‘using it’.

When a number of people on panels can dismiss the disruptive nature (and value) of some of the content on the web as not scalable to large organisations then you can’t help thinking that, right now, it’s all about approach one

]]> By: Christoph Schmitz — Bloggers at DNA2008 http://www.andydickinson.net/2008/03/03/dna2008-the-last-post-for-today/#comment-3388 Christoph Schmitz — Bloggers at DNA2008 Tue, 04 Mar 2008 08:42:39 +0000 http://www.andydickinson.net/2008/03/03/dna2008-the-last-post-for-today/#comment-3388 [...] http://www.andydickinson.net/ [1] [2] [3] [...] [...] http://www.andydickinson.net/ [1] [2] [3] [...]

]]> By: Rich Pearson http://www.andydickinson.net/2008/03/03/dna2008-the-last-post-for-today/#comment-3384 Rich Pearson Mon, 03 Mar 2008 21:37:50 +0000 http://www.andydickinson.net/2008/03/03/dna2008-the-last-post-for-today/#comment-3384 Great post and thanks for covering the summit so thoroughly. I enjoy your skeptical lens . . . The training issue is not to sniffed at, but the way I look at it, #1 is the argument that proves that #2 is the right approach. If there is indeed new talent and resources being funneled to new media, then why shouldn't newspapers run, no sprint towards a future where video is used to enhance storytelling and thereby build engagement. Not all technologies are to be embraced right away. Consider the use of twitter service as a news-breaking device. Interesting ? Perhaps . . . but there are so many holes that you can drive a lorry through that seem to warrant a more toe-dipping approach. Looking forward to the rest of your coverage. Great post and thanks for covering the summit so thoroughly. I enjoy your skeptical lens . . .

The training issue is not to sniffed at, but the way I look at it, #1 is the argument that proves that #2 is the right approach. If there is indeed new talent and resources being funneled to new media, then why shouldn’t newspapers run, no sprint towards a future where video is used to enhance storytelling and thereby build engagement.

Not all technologies are to be embraced right away. Consider the use of twitter service as a news-breaking device. Interesting ? Perhaps . . . but there are so many holes that you can drive a lorry through that seem to warrant a more toe-dipping approach.

Looking forward to the rest of your coverage.

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