Kevin May from Travolution talks to Martin Couzins (sorry I missed that Martin. Thanks Adam) on Adam Tinworth’s blog about how he uses online to build the brand and the tools he uses.

[youtube]http://www.youtube.com/watch?v=HKZGAXWCupY[/youtube]

As well as being gold to show to my students it’s also a good ad for using google alerts as a kind of reporting spider. I particularly like the way he talks about being part of the conversation - trying to get out there and join in the discussion around travel.