The long, long, long tail of digital revenue models

Just got home after ducking out of the Journalism Leaders forum which went under the title “Why isn’t more media translating into more money for mainstream media companies?”

The panelists where Chris Anderson of ‘The Long Tail’ fame, Anton Grutzmacher of Hitwise, Peter Kirwan of the Press Gazette’s Media Money and Rick Waghorn of www.myfootballwriter.com.

Anderson couldn’t stay for the whole discussion (he was live by phone) so he got the floor for the first part of the presentation. He had a few stones to lob in the water. “We don’t use the word media anymore” and the succinct advice for the MSM (should that be the MS?”) that we need to “find the market failure in the amatuer internet” to find the areas where we can flourish.

All the talk of market forces and free-conomics and changing models caused, as Mark Comerford noted on Twitter, a huge amount of wrinkled foreheads and worried looks amongst the totally male panel”. ( #ChrisAnderson will get you the discussion). But it also seemed to cause Anderson some consternation as well.

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What kind of editor are you?

Do you have a hard time understanding just what makes your editor tick? Trying to get a handle on newsroom strategy? Then why not leave this handy quiz lying around in the office.

How webby are you?
When you talk to other editors and the talk turns to the web do you wonder what it is they are talking about or do they look at you like your talking a foreign language?

Take this handy quiz to find out just how webby you are:

Does your publication have a website?

  1. A web what?
  2. Yes, we have just got one
  3. Yep, we’ve had one for a while – it’s very nice

Have you ever posted a story to the web before it made the paper or on air?

  1. Absolutely not. What would be the point of the newspaper
  2. Yes, but only the ones that aren’t an exclusive.
  3. Yes, we try and get stories on the web when they break but we go for depth in the paper

Has your website published a mobile phone picture from a reader?

  1. No one uses mobiles for pictures. I get my son to show me.
  2. We let users send in pictures of their nights-out and pets but that’s it
  3. We often put out calls for pictures when there is a big local event

Do more than 1% of your newsroom staff blog?

  1. Wash your mouth out. I run a clean newsroom
  2. They may do but I’m not sure
  3. We have one or two well known faces from the paper who blog as part of the website but know others have their own personal blogs as well

Has your newsroom ever posted a video to Youtube?

  1. I’m warning you! I’m a married man. Just the thought of it.
  2. We tried it once when the paper down the road did it?
  3. We try and get as much video on as we can.

Has your website published a slideshow?

  1. I once went to a slideshow about my brothers holiday…very dull…
  2. Yes, but it was a static one that you had to click through.
  3. Yep, we started with static ones but we just got soundslides for the photographers to play with.

Can readers comment on your stories?

  1. Yes, they can send letters for my secretary to read
  2. We have a forum that runs on the site
  3. We have just got a new system that lets people comment on each story

Do you allow people to share your stories on social networks?

  1. Well, obviously, we would like them to buy a paper each. But if they leave one at their friends house at least it still gets counted in the circulation figures.
  2. We have an email to a friend on the old system. But our new site has links to digg and facebook.
  3. Yep. We are currently working on a facebook app.

Your answers:

Mostly A’s
Well done. Despite all the advice to the contrary you are sticking by your guns. Your publication has been successful for years; why change a successful formula?

Mostly B’s
You’re company is waking up to the web and giving you the tools for the job. Your well on the way but take some more risks to get really webby. Let your newsroom loose.

Mostly C’s
Congratulations you are webby aren’t you. Let’s hope that your company recognises that and supports you.

links for 2008-04-27

What is a picture worth?

I was browsing around the web today looking at articles about Twitter. In that rambling way you get when click through links I came across unphotographable. Here is an entry that does a pretty good job of describing what it’s all about.

This is a picture I did not take of a homeless man who was a daily visitor to our dumpster, right outside the apartment where a burglar had stolen all my cameras a few months ago, rendering everything unphotographable, and the man had retrieved a chair from the dumpster, a chair we’d thrown-out because it was broken and we were moving and had no more use for it, and the man was sitting out by the dumpster, reclined in the chair, slowly paging through my catalog from KEH Camera Brokers.

A little vignette that couldn’t have been captured any other way by a photographer without their camera. Here is another:

This is a picture I did not take of a man receiving CPR after crashing his bicycle into a rocky outcropping while descending Brasstown Bald Mt. in Georgia. It is not a picture of a woman at the scene, sitting in shock on a guardrail, while her dog, a pit bull, begins to growl at a small boy who’s walked up to the scene with his puppy, a golden lab. This is not a picture of two dogs about to fight in front of a man receiving CPR.

This is not a picture of how the rock wall immediately followed a hairpin turn on the descent of the mountain, nor of the cycling spectators behind me, coasting down from the finish and pulling to a stop here, their breaks squealing. This is not a picture of them looking at a man lying in a ditch receiving chest compressions from a fellow cyclist.

This is not a picture of him, or them, or her, or arriving sirens, or dogs, or a shattered bicycle helmet at the base of a rock wall on a mountain in the pine forests of North Georgia.

Great aren’t they. A case of words being worth any picture.

The site is was the idea of photographer Michael David Murphy who found the issues of taking photographs in some of the Muslim communities he visited meant there was “so much to see, and no way to capture it, except through words.”

Am I trying to show that pictures are redundant? Prove that even in this multimedia age text is king? No. Just as it would be unreasonable to expect that that a photojournalist stops being a journalist when they don’t have a camera. Digital gives us room for both and what Micheal proves that the skills are not, as some would have you believe, mutually exclusive.

You can have and do both as sites like unphotographable and its ilk prove.

Be prepared

So perhaps it isn’t such a great heresy to suggest that a journalist would be expected go out without some kind of photo or video device when they report. After all, think of all the opportunities they could miss when you are out and about. Be prepared as the cub scouts say.

I’m telling the students that carrying a little camera or recording device is a quick and easy way to maximise the content they generate as part of the reporting process and maximise that value with social media. ( Robin Hamman has some great advice on this )

That’s not to say it’s easy. Pulling a camera out to take snaps of a man receiving CPR or the local constabulary nipping in to Tesco for a bit of lunch is difficult – especially if you are new to the photography game. Like death knocks, that will take a bit of getting used to.

Risky business?

But increasingly it isn’t just your own nervousness that you have to get over. Take this an example:

This is video of an incident that got a fair bit of coverage around the web of a photographer being ‘restrained’ for taking pictures in a public place. (more on Flickr). There is quite a lot of this sort of thing going round. In fact a mate of mine found himself in a very similar position recently.

Changing environments

Having worked in broadcast I have had my fair share of people pushing cameras and demanding to be left off filming. But this kind of thing feels like something different and not just something that is limited to a legion of amatuer photographers. Micheal, as a professional snapper, illustrates this point through another of his blogs on ‘street photography

The ubiquity of the technology does little to set journalists apart from the masses – Just think about the blogs Vs Journalism debate if you don’t agree. And in the the same way that some may argue that everyone with a camera can be a journalist, a journalist with a camera could be treated as of much as a risk/threat/target as everyone.

In the same way that digital natives like me need a reminder of how dynamic text can be in a multimedia medium perhaps there are other things that we should be thinking about when we pack off journalists with digital toolkits other than how much the cameras cost.

Update: Sion Touhig’s take on this is great and as a snapper he knows of what he speaks

This post is part of Carnival of Journalism, hosted this month by Yoni Greenbaum.


Does the ONA need a video Journalism award?

Mountainbread

From Flickr user – Montainbread.

The Online News Association have added a new Online video journalism award to their 2008 gongs.

(NEW) Online Video Journalism
This category honors excellence in video journalism original to the Web. Emphasis will be placed on compelling narrative, originality and creative use of the medium. Entries may consist of a single story or up to three examples from a series related to a single topic.

Compelling narrative is encouraging. Originality and creative use of the medium is also pretty exciting. But I have to say that a separate section like this makes me wonder is this award really necessary.

They already have an award for multimedia presentation that I think better sums up where effective use of video should be going.

Multimedia Feature Presentation
This category honors excellence in telling a story to an online audience using multimedia techniques, including interactive graphics, Flash, photography, audio and video. In addition to the quality of the journalism, emphasis will be placed on visual design and the artful blending of multiple media into a single presentation.

That would strike me as a better way of defining originality and creative use of the medium. Still, if they can pull it off, perhaps it will generate some benchmarks for video. However you want to use it.

Whatever it does, I’m sure it will generate debate

Entries by the 31st May

links for 2008-04-25