Exactly. And i hope we can salvage the word before people put a nail in its coffin Lets make those articles story chunks.

I agree a report can be part of the process of telling a story - each a compelling narrative on it’s own. But a story is something that can be massively energised by new media. Community, crowd sourcing, multimedia all of those elements. But the breadth and depth are the key story telling drivers. All those sub-plots to explore.

Just because we in newspapers always called a little 10-inch-long report “a story” does not mean it really WAS a story. “A report” is probably more accurate. Now, that’s not to say a report can’t be PART OF a story. It probably is.

Do you still read magazines? Do you pick up a daily newspaper? Or have you moved entirely online. Andrew of Engagement 101 challenged me to list the three magazine I would subscribe to in printed form. Well, in fact, I……

I just want people to stop equating the story with the structure and article. It’s much richer and broad than that.

Because it takes several days to tell one of these, the story is structured in episodes. (Think of Charles Dickens and how his long novels were originally serialized in magazines.) Each episode had to be interesting and complete in itself.

So even though I enjoyed your post, I think Kevin Marsh is dead wrong.

Humans have based learning, culture and education on the story for thousands of years. The story format might change (telenovelas, for example), but the fundamental unit of story will not.