Comments on: Is there a professional camera in the House? http://www.andydickinson.net/2010/04/14/is-there-a-professional-camera-in-the-house/ online and digital journalism, newspaper video and digital media Thu, 09 Feb 2012 17:01:43 +0000 hourly 1 http://wordpress.org/?v=3.2 By: Adam Westbrook http://www.andydickinson.net/2010/04/14/is-there-a-professional-camera-in-the-house/comment-page-1/#comment-8988 Adam Westbrook Thu, 15 Apr 2010 07:43:11 +0000 http://www.andydickinson.net/?p=1797#comment-8988 I think vDSLR's have great potential - but not purely for aesthetic reasons. Sure it's great we can have proper lenses and get shallow depth of field etc, but the real reason it's a game changer is the financial element. I bought the Canon 550d this week, for just under £700. It's a boon not for amateurs, but for professional film makers who can now offer high quality and in some cases cinematic looking film ...but at a fraction of the price established production companies with big Oxford Street offices will charge. If a new generation of VJs/film makers exploit that, then the game could change. I think vDSLR’s have great potential – but not purely for aesthetic reasons. Sure it’s great we can have proper lenses and get shallow depth of field etc, but the real reason it’s a game changer is the financial element.

I bought the Canon 550d this week, for just under £700. It’s a boon not for amateurs, but for professional film makers who can now offer high quality and in some cases cinematic looking film …but at a fraction of the price established production companies with big Oxford Street offices will charge.

If a new generation of VJs/film makers exploit that, then the game could change.

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