My social media habits have changed over the years. I’ve never been particularly organised or disciplined so I tend to drift in and out of things – I have no strategy for my social media use. That may come as no surprise to some but what little impression I give of being consistent with this kind of thing really comes from the fact that I’ve been doing this a (relatively) long time. That more than anything else has helped smooth some of this scattergun approach and focus my attention.
I was lucky enough to start blogging, at least in the guise you see it now, when there wasn’t much journalism blogging going on. I’ve been around for the start of many of the platforms that are now common place. (it was all fields in my day) That means that I’ve developed my online presence over time - it was allowed to evolve. It took me a while to get to where I am but no one was really telling me how I should use it. Ironic given what I do!
During all of this, I’ve seen ‘waves’ of people appear in the j-sphere and each wave has had to work that bit harder. So I saw (and was influenced by) loads of good people, in the industry and those entering it, old and young, using blogs to build their profile. People like Jo Geary, Alison Gow, Josh Halliday, Dave Lee, Sarah Hartley, Ed Walker in the UK, people like Dave Cohn, Richard Koci Hernadez, Marc S Luckie in the US. There are of course so many others.
They felt like simpler times. But I saw that, as each new ‘wave’ came through they had to be that little more on the ball; across the debate as the community grew. Pretty soon there was an established community; a legacy newcomers had to get to grips with. Not much room for quietly finding your voice.
A place for blogs?
The new-waves of journos appearing online have a much richer and dynamic pot to call on. First port of call for most is now Twitter; get the profile, engage in the debate and engage with the individuals. Blogs, with notable exceptions like Wannabe Hacks, don’t really feature in that thinking. If they do, they tend to be as platforms for CV’s and work.
That shift away from blogs is something that I think about a lot, but it was reading Martin Belam’s excellent post on the guardians facebook app that motivated me to post. It made me realise just how vital a blog is in giving a place to step back and reflect and how much I miss that in the face of the realtime debates that demand our attention.
Social media ennui
I think it’s that real-time element that is partly responsible for my intermittent engagement with social media these days. The fact that the debate is so dynamic means that it is often repetitive. The same issues and debates get stirred up as new people enter the discussion; a kind of social media ‘what are you guys talking about’ kind of thing. Often the debates and the views are depressingly familiar. I’ve found myself thinking ‘didn’t we sort this one already?’, ‘why is this still an issue?’.
The best way I could find to describe it is social media ennui (I’m not alone in that).
Of course all this existential pondering is self-indulgent – picture me retiring to my digital loft with a wet flannel over my eyes. In a dynamic conversation, newcomers are going to express ideas that have been expressed – and there is little time for the context that old debates give to be raised. That’s not their fault at all. It reflects more on me than the tone or quality of the debate or any of the people who engage with it.
Blogs are the new….
That’s why blogs are still important to me. Just when I get fed up with the fast but often shallow debate in the realtime sphere, they are little moments of calm reflection and inspiration. They add depth to the person I see tweeting. They tell me what they think as much as twitter tells me what they say.
I never forget that, for the new-waves, it must be really hard to pitch in to the j-conversation. More challenging is now you have to come out of the traps fully formed. You have to have a strategy and, to be frank, work your arse off across a whole range of platforms to get a profile. You have to listen to people like me telling you how you might do that.
When I started, there was an opportunity to find a voice because, well, not many people were listening. Now, just maybe, there is that chance again because everyone is distracted by that real time, ever demanding river of content that is the statusphere (status as in update not reputation). Get a blog in whilst no one is looking!
I’d love to see more newcomers to the j-sphere blogging. It’s not just that it may be the cure to my social media ennui. A blog might just be the kind of thing that gets you noticed. again.