God: What are you doing now? King Arthur: Averting our eyes, oh Lord. God: Well, don’t. It’s just like those miserable psalms, always so depressing. Now knock it off!
A bit of link bait that title I know. But imagine that you had followed the link and before you could read the first line of text a video ‘overlay’ appeared and covered the whole page with adverts. You could try it. Hit refresh then close your eyes and count to 30.
The company, an ad network of sorts, allows publishers to insert television spots or “pre-roll” video advertising into users experience as they call up text pages to read.
So essentially its like your first click is ‘end of part one’ and then you have to watch an advert before you get to see the page and get to enjoy ‘part two’
Payne himself has called this the holy grail of digital media. But in this world of timeshift recording will it really work?
We are still having the debate about people skipping ads through when they use DVR’s. Do we really need to strong arm that part of the TV experience back in? Do we really need something that produces ‘unit’ (their words) that “are part of a recent movement to bring bigger, more interrupting ad units online”. More interruptions to my browsing? Oh yeah. That’ll endear me to you.
It sounds like a bit of dud to me. So it’ll probably be a huge success.
CNN have updated their website. I like the layout although I think the boxed content and the ad on the right are a little to similar and the movement of the ad is very distracting. But they aren’t going to move their ad’s around are they.
There is a shift in emphasis towards video on the site but the international version doesn’t get a link the Newspulse beta which is a shame. But few things did catch my eye with respect to video and multimedia in general.
The first thing was a neat little feature of their video player. If you drag the play head around on the video it overlays the running time . Not groundbreaking but a nice little touch.
On the article pages themeselve many stories now have an integrated slideshow at the top. This is nicely done but it will be interesting to see how many articles get this treatment.
The last thing that caught my eye was the use of video embedded in the article page. Video is presented as thumbnails in the left-hand-column which ‘pushes’ everything out-of-the-way on the page when clicked.
I have mixed feelings about this. In one sense I’m pleased to see video in with the article but the overlay on the article feels wrong. Many times when watching embedded video I will start it playing and listen to the content – it’s more often than not packaged content (script etc) so I can keep reading and dip back in when the video sounds interesting. (who says men can’t multitask!) This approach seems to bully its way on to the page and does little to integrate. This is made worse by the use of packaged content rather than clips with little or nothing to signpost the link between the article and the video.
I think a better option would be to go with the clickable thumbnail approach of video. Align the images more appropriately to the text and the expand your player from that point.
Still. Lots of interesting new tweaks and experiments.
I’m doing a lot more video this year as part of my digital teaching. One reason for that is we have bought a boat load of Flip video recorders to play with. That means we can do video without the big camera issues.
Whilst pulling together resources for video (I’m expecting the students to do a lot of reading around the basic technical stuff) I came across the Flip video spotlight site.
Flip Video Spotlight provides steeply discounted access to selected Flip Video products to qualifying charitable organizations. To start, charitable organizations apply online to become a Participating Partner. If approved, Participating Partners join our online community and receive access to the Flip Video Spotlight storefront. For each Flip Video Ultra camcorder purchased through the storefront, Flip Video Spotlight donates a free unit.
How nice is that.
As part of the site there are basic tips on storytelling, shooting, production and distribution. They also have a couple of neat videos offering guidance for using for the flip. So even if you don’t fit their criteria you can still benefit from the advice
Faced with declining readership and a worsening economy, many newspapers are grappling with whether to stop the presses. Denver’s Rocky Mountain News recently closed its doors, while the Seattle Post-Intelligencer is moving to an online-only format.
How does this affect you? Do you read the newspaper every morning over coffee, or do you catch up on the news online? Is your local newspaper still around?
Put your thoughts about the newspaper industry on video and share your daily news routine. Your stories could be featured on CNN.
The views sum up the general debate. Here are a few that have made it on CNN
It’s taken a while because there have been a huge number of tricky little issues to sort out and most of these have been complex business issues around rights, terms and conditions, etc… But at last through the fog, a simple and subtle change finally emerges.
It’s a nice implementation as well – clean and simple.
The feature has been launched on the Technology section of the site, which is a smart move in itself. Of course the next step is to see how the rest of the industry reacts to this.
What’s the betting on a negative reaction?
Thanks to @jowadsworth and @Zee for the tweet that pointed to this.
I’m getting back to my roots this week with lots of video stuff including my Newspaper video survey. So it was nice to get an email from James Cuff at the South Wales Echo who gave me the heads up for a video he produced as a promo for their re-design:
Newspaper produced video is at a crossroads. As many U.S. publications turn inward to focus on their traditional print products, many online producers are wondering if they should continue to invest the extra time it takes to shoot and edit video. It’s such a crazy time to be a visual journalist. Newspaper photo staffs are being slashed and devalued, as publishers try to protect what’s left of their bottom lines.
If anyone is qualified to ask if video will survive it’s Colin. But I’m interested to find out whether video is still on the agenda and how it’s being done.
I’ve asked this question before when I conducted a survey of the who, what and how of video in 2007. The results of that little survey are still up and, according to my stats, get a regular look. So I thought I would try the survey again and see how things have changed.
So if you are involved with producing video for the web, I’d really appreciate you taking the time to complete the survey. It’s short and easy so won’t take too much time and I’ll share the results as I did last time.
I’m holed up in the Middlesbrough Central Travelodge and getting some kind of insight in to what living in halls must be like. To say the room is basic is,well, to give it more credit then it deserves. But hey, at least I have great stuff like this to look at.
From a practical stand point it would be a bit like constantly shooting as if you are behind Tina Turners head. But I bet you never thought you’d see the day that a still’s camera had a mic on it.
Allowing videographers to stage scenes, situations and/or actions is NOT journalism. We are here to document what we see, not recreate what we missed. If you missed the poignant kiss, that is your fault. How is it that journalism ethics can vary so greatly from print to broadcast?
I agree. It isn’t journalism. But I would go one step further. It has nothing to do with journalism. It has everything to do with the form, but nothing to do with journalism.
Or it could be about that tired old argument trying to define the difference in the way ‘ethical’ videographers work compared to the “TV personality and videographer” who “bombard the scene and tell the subject what they want them to say”. But we got past that TV is bad thing a while back didn’t we?
The journalism is in telling the story not the skill of being around long enough for the story to drift past your lens.
The ‘no retakes’ ethical position must also, logically, require that you would never edit, that you never use lights and you never ask any questions. You may as well set up a hide and stalk your contributors like a wildlife documentary maker.
Every time a shot is framed or a cut made their is an editorial hand at play. In any time based media you cannot claim the purity of the scene when you play with the relationship of the scenes with each other over time. When you cut out camera movements or slip wildtrack over an edit, in my view, you have broken the same ethical code. Shoot a cut-away and edit that in… you get the idea.
What we have always focused on is the meaning and in that sense there is no difference here between print and online. We play with copy, editing quotes or using reported speech to tell the story. Asking someone to walk through a door again because we missed the shot is no different.
Of course we use lights, we pick lenses, we edit to tell the story. We ask questions and guide. That’s what the form requires.
That we always present a fair, accurate and balanced view of the story is what journalism demands.
The third of my recent new year convictions was Point-and-shoot, mojo video is the predominant form for newspaper video but organisations will still need to develop a quality video strategy
Not sure what point-and shoot is here’s my not so serious definition
Looking back over the year I’ve realised that I haven’t blogged about video very much. Given that I started the year predicting newspaper video would die in 2008, you would be forgiven for thinking that I believe that had come true and there was nothing to write about.
The truth is that video is stronger than ever just not in newspapers. It’s fallen off the agenda and I think that’s for a number of reasons:
The development of social media and community strategies
The development of social media has stolen videos star. Where video was once the defining mode of a forward thinking digital newspaper, now it’s social media and community. Investing in facebook apps, twitter, linked in forums etc is seen as an investment closer to the core business of a newspaper – linking with communities.
This focus on the dialogue is interesting for me. On the one hand I think it’s massively positive and, looking back over the year, that’s something that’s engaged me a lot. But I’m wary that some organisations have replaced one apparently effective technology with another. Just because you are doing it, doesn’t mean you are using it.
The Immediacy of twitter
I’m using twitter as an example here of the return to the concept of immediacy in newsrooms. The take-up of cover it live, for example, shows how the idea of first is still an important factor. Video, especially the quality approach just doesn’t fit that style any more.
The development of content management systems
I’ve spent a good deal of time (and you, bless you, have read a good deal of the drivel I’ve written) moaning about the way that video was effectively channeled by content management systems. We where always going to get video that was ‘too much like TV’ because it was in its own little part of the website, with no context, so it had to be packaged and TV like.
Video is time consuming and expensive. It takes a lot of people to do it (even badly) and in this climate some types of video are not cost effective anymore.
Fit for purpose
Put all those things together and the only viable strategy for getting video in your newsroom now is point-and-shoot. It’s responsive, cheap and easy to implement and the kind of video produced – short clip content, illustrative video and vignettes of action – is best suited to the embedded style we see on news sites.
That doesn’t mean I’m ditching the idea that a quality video strategy has lost. It isn’t a betamax Vs. VHS type thing. Those that invested in the training and development of that strategy will always get good results from it. Those who just bought lots of kit and left the newsroom to it will have already put the camera in a cupboard.
I said much the same thing in my predictions last year and I still believe it.
It will not be long before video finds itself back in the commercial sector. Video ads, advertorial content, wedding vids, video house guides, video production, whatever you like, would be fair game for an ad department looking to expand it’s repertoire. The investment in the distribution technology has been made. What the ad departments need to do is start behaving like broadcast ad sales.
Newspapers as commercial broadcasters
Here in the UK I think we will see some very interesting changes to the broadcasting landscape after a general election (maybe sooner if the credit crunch really bites) with local media really starting to define itself as something more than the weak, territorial battleground it is at the moment. A commercial production capacity will be a head-start in building the capacity to commercially exploit that.
A point-and-shoot strategy won’t help develop that. The skills will be geared more to the newsroom not to the more structured video that a commercial strategy will need. One will suit the newsroom, the other the commercial imperitive. A division that will warm the hearts of many a journalist who’s been asked to knock out a quick video of the local furniture shop.
So have I finnaly come down on the side of p&s? No. I was never for or against either strategy. But the truth is we now have a convention. A way of making and using video on non-broadcast news websites and I’d be a fool to advocate doing anything different.
But to lose the capacity to “high-quality” video is, I think a mistake. How orgs make it fit will be the best indicator of how they are approaching the next year or so. If you do video and you have no quality stratgey then you are not thinking about the future. All you have done is adopted the P&S strategy because it’s cheap and that’s no strategy at all.