Get to grips with web 2.0

A great post by about enaging with web2.0 in stages

The time cost of Web 2.0 is not in product development but in product management, maintenance, and growth. It may take you only a few minutes to create a blog, but doing so means (hopefully) a commitment to frequent content posts. When you start any Web 2.0 initiative, you should think about what (and who) it’s going to require over its lifespan, not just pre-release.

Sage advice and that last point would be an especially good point for a lot of MSM organisations to remember.

I think i may have this made in to a poster or better still the learning outcomes of a new module.

Journalists and online etiquette

The latest column by The Guardian’s Readers’ editor Siobhain Butterworth, makes interesting reading. It tackles the sticky issue of community interaction

When five Guardian writers took part in a discussion about a music blog post in December, a reader complained that their intervention was “heavy-handed” and that the topic chosen was deliberately provocative. The author of the piece, who contributed to the discussion, agrees that the talk thread was “a bit pugilistic” and a couple of comments from Guardian writers matched that tone. How should journalists conduct themselves in online conversations?

Its a nice trip around some of the issues but one defence was a bit hollow

“You can see why journalists might be reluctant to join online conversations. Imagine that you arrive at the office one morning, you take your coat off and you’re just sitting down when a crowd of masked strangers bursts in, gathers around your desk and spends the rest of the day making derisory comments about the way you do your job. Work, for journalists whose newspaper columns are posted online, can sometimes feel a bit like that.”

Might seem like a valid point but as one (of many) who commented points out

 Yes, but occupation I chose does not require me to share my thoughts and insights with the population in print. I guess if you have elected to carve a career out of telling the great british public what you think, and demonstrating how terribly well informed and insightful you are about a topic, then it seems fair enough that they are given the opportunity to challenge your point of view, correct inaccuracies, whatever.

Another commentator is more succinct

Sorry Siobhan, but that won’t do. Those masked strangers are not random assailants, they are your journalists’ clients, customers and audience.

Overall, Butterworth said it was the view of most journalists that “they should hold themselves to higher standards of behaviour than other contributors.” It’s a good point but a difficult balance to strike given that change in relationship.

If the ground shifts beneath your feet the tempation is to take a step back to more familiar, isolated ground where the audience are a homogeneous mass to be tolerated.  Higher standards, yes. More distance, no.

Everything is connected

So I was reading the Stormhoek wine blog. ( the web2.0 wine company apparently)

Then I was checking my feeds and clicked to a post over at Shooting by numbers – Democratization of media – secret knowledge. Then I saw GapingVoid in the blog roll. That looks interesting. I click it.

Amongst other things Great little cartoons on the back of business cards by Hugh MacLeod. Who, it turns out is is “Marketing Strategist for Stormhoek, a small South African vineyard”

The Gods are telling me something about the way the weekend should go.

Top this and that

What was popular in 2007:

Top Posts for the year

  1. Creating a slideshow using windows movie maker (two or three tutorial sites harvested this tutorial)
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Top search terms to the site for the year (showing just how little variety there is in my subject matter!)

  1. script writing
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  6. imovie 8 review
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