The holy grail of digital media

Holy_Grail_God_small_0

God: What are you doing now?
King Arthur: Averting our eyes, oh Lord.
God: Well, don’t. It’s just like those miserable psalms, always so depressing. Now knock it off!

A bit of link bait that title I know. But imagine that you had followed the link and before you could read the first line of text a video ‘overlay’ appeared and covered the whole page with adverts. You could try it. Hit refresh then close your eyes and count to 30.

That’s the idea behind ex-CNN.com chief David Payne’s new venture ShortTailmedia. Beet.TV reported on the plans for this bug hitter, just out of beta

The company, an ad network of sorts,  allows publishers to insert television spots or “pre-roll” video advertising into users experience as they call up text pages to read.

So essentially its like your first click is ‘end of part one’ and then you have to watch an advert before you get to see the page and get to enjoy ‘part two’

Payne himself has called this the holy grail of digital media. But in this world of timeshift recording will it really work?

We are still having the debate about people skipping ads through when they use DVR’s. Do we really need to strong arm that part of the TV experience back in?  Do we really need something that produces ‘unit’ (their words) that  “are part of a recent movement to bring bigger, more interrupting ad units online”. More interruptions to my browsing? Oh yeah. That’ll endear me to you.

It sounds like a bit of dud to me. So it’ll probably be a huge success.

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Interesting stuff for Tuesday

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I thought I would start with a “guess the object” comp. Answer at the end.

Wendy Parker has some good advice about getting started with blogging -Beginning blogging for journalists: Get started, already!

On the geek side of things JVC Pro debuts solid state camcorders for Final Cut Pro editors which could solve the problem of intermediate timelines ( a common affliction of FCP users)

Less geeky but still video related is a post by Chrys Wu outlining 10 golden rules for video journalists. These come from Washington Post video journalist Travis Fox at a recent “Creating Video Narratives” workshop at Beyond Bootcamp. Solid stuff.

From the sublime to the ridiculous.  Joe the plumber is going to ‘report’ from Gaza. Old news I know but, honestly, you couldn’t make stuff like that up could you. Next Obama will send Hillary Clinton over and they will do battle like Mothra and Godzilla over Jerusalem. What makes me more mad about that, and in a more serious tone is that journalists are being hacked to death. Much as I hate to question Joe’s motives. Man, journalism has to be taken a bit more seriously than ‘joe the plumber’.

Maybe that re-inforces Bob Steele’s point as he worries about Ethics Crashes on the Digital Media Highway over at Poynter. It’s a thoughtful piece but the tone doesn’t recover from “Too often we give unjustified credibility to bloggers who are, at best, practicing amateur journalism or simplistic punditry.” Recent events in Mumbai and now Nepal, plus the countless other incidences of violence against journalists and bloggers reporting the world around them should be making this kind of them and us redundant.

On a lighter, but no less interesting, note though is Mark Hamilton who explains how he could get behind some of Google CEO Eric Schmidt’s recent rambles about journalism

The ever brilliant Martin Belam continues to pick apart media sites and their web presences by looking at  how the sites appear when people search for them in Google

And more UK goodness from Lindsay Bruce giving more valuable lessons in community in part 9 of an invaluable series on Paul Bradshaws Online journalism blog

Meanwhile Pat Thornton calls for more innovation in the user interface of news sites. I think he is right but it may be a difficult balance between convention – already established – more depth which you could deliver as effectivly with a better relationship with the print product. But that takes us multi-platform and away from Pat’s point. Worth a read

Read/Write web’s How to: Build a Social Media Cheat Sheet for Any Topic has been popping up across the place with glowing recomendations. Well worth a look. As is their article on Mobile TV.

Aspiring web journos can get a glimpse of life as it could be as the NYtimes profiles the renegade cybergeeks who may just save the paper. (wasn’t that the plotline of the last Die Hard?)  It feels a bit 90210 to me. By which I mean, this is how the beutiful people do journalism. But read it with a less cynical eye and there is some nice insight.

And the picture? It’s one of several arty shots of Fabian Mohr’s new FlipHD. He has more nice pics and some test movies on his site. Go and have a look.

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