Daily mail student media awards?

Yeah, wouldn’t happen. But should it?

The always interesting Wannabehacks posted yesterday stating that The industry isn’t doing enough to support student journalists. The post really should have been titled The Guardian isn’t doing enough to support student journalists as it takes a pop at the frankly risible prize the Guardian is offering for its Guardian student media award:

[T]he quality of prizes has diminished year on year: “Seven weeks of placement with expenses paid (offered 2003-2006) is a good way to spend the summer. Two weeks of self-funded work experience is an insult to supposedly the best student journalists in Britain.”

It’s a fair point. Just how good you have to be to actually be paid to work at the Guardian?

Maybe we are being unfair to the Guardian though. Why do they need to carry this stuff? I know plenty of students who don’t want to work for the Guardian. So why don’t more papers step up? If it’s about spotting talent then shouldn’t every media org have a media award?

Truth is there is a bit of black hole out there when it comes to awards. Aspiring journos could be forgiven for thinking that there is very little on offer between that letter writing competition the local paper runs for schoolkids and the Guardian awards. There are actually quite a few – the NUS student awards for example. But none with the direct association of the Guardian awards.

But maybe it’s not about the award. The wannabe hacks post (and the letter it references) suggests that there is more a problem of expectation here.

The Guardian is a very attractive proposition to many aspiring journos. In a lot of respects it plays on that strength; it presents itself as a like the paper where things are happening. But there is a danger that things like competitions exploit that aspiration and begin to suggest a slightly dysfunctional relationship - aspiring journos trying their best to please the indifferent and aloof object of their affection.

Show them the money.

This isn’t just a print problem. The truth is the industry has a bit of problem of putting its money where it’s mouth is when it comes to student journos.

As an academic I see more offers of valuable experience than paid opportunities in my inbox. They tend to coincide with large events where industry doesn’t have the manpower to match their plans for coverage. In that sense there is no secret here, the industry is living beyond its means and it’s increasingly relying on low and no paid input to keep newsrooms running. But student journo’s bear the brunt of that. Yes, they get experience, but not much else.

No return on investment

Of course the flip-side to that argument is that many of those who enter the competitions would happily benefit from the association but don’t put back in. I wonder how many people who enter the Guardian student media awards have regularly bought the paper rather than accessing the (free) website?  You could argue the same when talking about work experience. How many students actually buy the product they aspire to work on?

But the reality is that, regardless of how much is put in, if you court an audience, you have to live up to their expectations – unreasonable or otherwise.

This is happening at a time when those same newsrooms are reporting on the commercial realities of education and how students need to demand value from their investment. As someone trying to respond to those expectations, perhaps I can offer some advice.  Perhaps the industry need to reflect on their advice to prospective students the next time they reach out or connect with student journalists.  Just how much are you expecting them to invest in your newsroom and what’s the return?

 

Twitter: the emergency broadcast system and the journalist

As you may imagine after yesterdays post, I’ve given a lot of thought to how journalists use twitter. Id been thinking about blogging a couple of key points to consider but Mary Hamilton beat me to it in a good (unless you’re Deborah Meadon) post on the Guardian website.

She illuminated a few things to consider when tweeting in times of riot:

  • Unless you can see it happening, don’t tweet about it.
  • Bear in mind that some people are making jokes.
  • Bear in mind that being scared of something happening isn’t the same thing as knowing that it’s going to happen.
  • If you see rumours, question them directly.
  • Get verification.
  • If you see something you know isn’t true, try to correct it.
  • If you’re tweeting about things you can see, be specific.
  • Follow people you trust to be accurate.
  • If you’ve been out looting and rioting, please tweet about it.

Developing the ‘be accurate about tweeting what you see’ point Mary makes an interesting statement:

Remember: if you can see it and you’ve got the means to publish information about it, that makes you a de facto journalist. So be responsible with your power. Be specific about where you are and what you can see.

As a journalist you should know that with great power comes great responsibility.

One way to read that list is ’if you are going to be on twitter during the riots then be journalistic otherwise leave it to the “journalists”‘ – and by journalist we are saying those who behave journalistically. Defacto or professional.

But could we take that a stage further? Could we say that essentially in times of crisis, twitter is now such an important communication channel that all none-essential users should keep traffic to a minimum. Should Twitter be left to allow the essential users (fire, police and media!) to do their job more effectively? Twitter becomes part of the Emergency Broadcast System.

I know the answer to that is no. Trying to restrict the use of twitter at any time would be like shouting at a hurricane to stop – pointless. The intrinsic value of the network at times like the riots is built on the diversity of the users. It’s also were the value of the ‘journalist’ rests – filtering that content.

But it does highlight one of the challenges we have as journalists using twitter:  not everyone uses it the same way we do.

Twitter without the rubbish

Twitter is a massively valuable journalistic tool. For many it’s a vital part of the process of ‘doing journalism’. So its going to be frustrating when people come along and mess it up. When people get in the way of the process. Wouldnt it be so much easier to find that lead if people would stop tweeting about their lunch? In short, it would be great if people could behave in a way that made our job more straightforward.

But that chaos reflects the dynamic nature of the network – the thing that makes it valuable. It is what it is. So we need to see this and any challenges it brings as an issue with our process.  When things like the riots kick-off, we the media need a different approach to twitter.

That’s not just because (I believe) twitter behaves differently during things like the riot but because journalists do.

Much as I believe that sticking to a basic journalistic process has massive value in social networks for people (journos and none-journos alike), there is an argument to say that just as the media takes on a different role (and a need to be responsible) during events like the riots, so, people who take the role of journalist in particular those who claim the title through employment by the MSM, need change their approach. How?

Well, on top of the good points Mary makes, the best way I can think to develop that is with a couple of questions:

  • Should individual journos only tweet about the event through official twitter feeds for their org, linking to that from their ‘personal accounts’?

Journalists personal motivations for being involved in tweeting clearly came through during the riots and often feeds became a mixture of personal messages and professional information. Normally this mix is fine but when the situation is so serious and the information is so important (and their job as a journalist demands a response) shouldn’t that response be removed from the personal?

Would that better reflect the temporal nature of the event and the powers and responsibilities that bestows on the journalist?

  • Should tweeting of live, ‘crisis’ events always be backed up with a presence on the main publication website?

I thought the Guardians use of a live blog in the riots was an excellent. Actually, in this instance, I thought it was vital. Not only did it give a valuable archive on which to build coverage, it also presented a single place where punters could go and get filtered, authoritative coverage.

Instead of users having to piece together the chronology and facts sifted from the truth and lies in the flow of tweets. It also gave reporters and others something to tweet to direct people away from the steady stream of rumours.

Power and responsibility

I know that some of the changes to process will always be dynamic and responsive; Who knows what the next event will be?

But I know that some of my thinking here (especially in my first question) is being driven by questions about where authority comes from and what that allows you to do. Where does the right to take responsibility for something come from?*

On social networks much of that is down to the quality of the relationship, the quality of your interactions and the value they add to the community.

But at times of crisis it’s not unusual to see the weight of the organisation a journalist works for being bought to bear in terms of authority – one day I am Andy the next day I am the Daily News.  – and that is the journalist changing the terms of the relationship.

You can claim it’s for the greater good but the relationship is still changed.

That shift is a little more fundamental and at the heart of the challenge of working online.

 

* For me that’s something that is distinct from taking responsibility – I can do this because of what I am compared to I do because of what I am. It seems common for people to see it as the act rather than the motivation

Playing to the audience

…in which I mangle a metaphor in search of a thought about the relationship between journo and audience.

Time was that when I was asked about the value of social media platforms like twitter for journos, amongst the reasons I would give is the capacity to build audience.

The value of the individual journalist as a brand in a networked world (in contrast to the large media org) is something I repeatedly bang on about. But the truth is that there will always be some intersection between the sole trader and the big media hubs. In fact the prevailing model seems to be that apart from a tight core of full-time staff, most big orgs will have a steady stream of freelancers in their orbit to keep their mass.

In that respect having an audience that already follow ‘brand you’ rather than ‘brand x’ is just as attractive to the big media orgs as it is your own work.

I used to liken this to the idea of being in a band.

Record companies, even venues, wouldn’t look at you without some proof that you had audience. Signing mailing list sheets, following on myspace and now twitter and Facebook are ways that bands tried to do that.

But a chat with my excellent colleagues clarecook and Robert beers and the recent blogging about guardian local got me thinking about the danger of taking that idea too far.

How long would a band have an audience if they didn’t listen to those fans? If they didn’t tell the fans where they were playing next or what they were up to?

Many journos still stick to the idea that communication with an audience should only be one way. Some will tell you it’s because of the problems with managing the flow (busy, busy people journos) whilst others will happily tell you that they have no interest in the dribbling rantings of a few nut jobs ( because anyone who uses the web other than them is a nut job).

Truth is that if the audience isn’t behind you, you have nothing.

You could argue that the best musicians do what they do regardless of what the audience wants. They are artists. I’ve got news for you. When it comes to the web you’re not an artist. You can’t create in a platform or hack away in a garret.

If you don’t nurture and talk to the audience then, in a world of pay-to-play journalism you’ve got nothing.

Increasingly the opportunities are there for those who look out in to the audience rather than those who point their sites in a singular dash for a job with the media mothership. The crowd is not just a means of getting you there. They are the measure of your success and integrity (not just other journos)

It’s a lesson that big media orgs could learn too. Stop thinking like a record company think more like a concert promoter. The days of being the big media ‘stadium acts’ are fast becoming numbered. Maybe there is room for a few headliners at the festival but the vast majority of people are here for the rest of the bill (the long tail!).

So maybe, in future, when I’m asked about the value of social media, I’ll still be talking about the value of audience. But maybe I’ll put the band metaphor to bed. Truth is the dynamics are being rewritten everyday, just like the opportunities, and they are being written on an individual level – no band required.

I’ve been reading…

This is some of the stuff that’s crossed my eyes between  October 10th through October 14th:

I’ve been reading…

Death Knocks

IMG_3176 Door Knocker
A really, really good post from Alison Gow recalling her first ‘Death knock’.  Not something you would look back on fondly but:

Today I contributed a content strategy, with particular emphasis on what sort of feeds we should consider aggregating and the level of showbiz news a user might require. Which might explain why I’ve been reminiscing about reporting days.

As Alison points out, the knock is an inevitability for reporters.

I’ve never done it (thankfully) but it was on my mind this week as well.

I was talking to the second years about using pictures from facebook as part of a chat around communities and the content they create (social media). One student said it would be better to ask the parents for a picture they could use rather than ‘steal’ one.  Of course the reality of that is ‘you have to go and ask them’. I asked them “Which would you rather do. Take the picture off facebook or go and do a death knock?”

In the intro to her post. Alison notes:

There are a few set questions anyone applying for a job in journalism gets asked at interview – among them is a request to summarise what they would do if Newsdesk sent them out on The Knock – which usually means a death knock.

Just to be clear. ‘Avoid it by getting the details from facebook’ is probably not the answer they would want.

Image from marlambie on Flickr

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I’ve been reading…

Ivory tower dispatch: Nothing is simple anymore

I’m going to try and share a little of what I do each week with the students and now that teaching has settled in a little bit after freshers it seemed a good time to start.

This week I wanted to get all the students thinking about some of the issues that contribute to the ‘changing media landscape’ that we have to function in as journalists.

Process in to content

For my second year, Digital Newsroom students I picked on process.

The lecture was really about how the process has changed because of digital. So I took a very basic view of the process – find, research and report – and looked at where in the process digital had made an impact. Here are the slides from my lecture (a bit cryptic without notes I know – come to the lectures!)

I started by saying that the reporting part was where the real medium specific stuff really made itself known (the mechanics of output for a particular platform). Given that we are platform agnostic, this was not where we wanted to be.  Maybe the first parts where more generic? More about broad journalism.

In truth, the process is no longer that discreet. In a multi-platform world we can’t simply focus on one ‘point of delivery’ when the point of delivery is changing all the time. By rights we are (and should be) generating content all the time; what Robin Hamman called turning process in to content. (I’ve written on that issue before.)

But in stumbling along to that conclusion we looked at how digital allows us to inject input from ‘communities’ in to the early parts of our process. We also started to explore the pros and cons of that involvement – legal, ethical and practical.

As a conclusion and starting point for more discussion later on, I picked out three ‘keywords’ that I wanted them to think about.

  • Community
  • Social media
  • Crowdsourcing

All of which, in some form, have contributed to the changing media landscape in which we practice, regardless of medium.

Where chips go, the nation follows.

I didn’t see the thirds year print students this week as they were putting together their first newspaper (1st. week back. No hanging around). But the time I spent with our post-graduate newspaper students looked at similar issues to the second years.

I started with a little debate. I split the group in to two. One side took the position “newspapers will die in five years”. With the other side getting “newspapers will survive the next five years”. As you can imagine interesting debates ensued. Including the position that newspapers weren’t even used to wrap chips in anymore(and the wonderful statement that headed this section), countered of course by ‘you can’t wrap your chips in an ipad’.

It was great to see that the range of debate broadly mirrored the industry concerns(or you may see it as a sad reflection of the echo chamber!) and that the students took a admirable middle ground. Passionate but realistic.

For them, the list of things to ponder was longer but similar:

  • Community
  • Multi-platform
  • Multimedia
  • Hyperlocal
  • Data Journalism

I also included Profile/engagement on the list but that became a broader discussion of brand and identity.  Something that began to touch on the deeper issues of professionalism and ethics.

Nothing is simple

If this week could be summed up in a nutshell it would be “nothing is simple anymore”. We don’t just simply write for newspapers ( or make TV/radio etc) – we have an eye on multiplatform.  It’s not as simple as just talking to the community anymore – we interact. Everything is made more complex by technology and the influx of digital. Some of it is in our control. Some of it isn’t.

What we can’t avoid is that some of that pressure lands on the journalist, right from the point they engage with a story,  regardless of where it ultimately ends up. It may not be your employer who brings that pressure to bear. It may be the audience…

PS. Just in case you thought that we do nothing practical they also started (or, in the case of the second years restarted) blogs (platform up to them) and google reader.  The postgrads got their beats and patches to play with and got to explore their hyperlocal/patch site.

Image from tim_ellis on Flickr

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