In the workshops for my Digital Newsroom module I’ve tried to find open source or free resources to use over and above the resources available to the students via the uni network. I wanted them to explore the possibilities (and limitations) of using free resources and compare the workflows to the more established stuff. In many cases the free stuff is what the industry are using; slideshare, audioboo and soundcloud for example.
When it comes to video editing the choice of free apps is pretty limited. Most are clunky affairs with a limited range of compatibility with the range of video file formats most things are spitting out these days.
There are downloadable options. If you’re on Windows for example then you can take advantage of the feature-film-ready Lightworks. A monster app that’s truly industry standard, but there isn’t much else. And if you’re on a mac…well….
So I went looking for online video editors. Sites that offered video editing through a web interface. The results were limited.
Along with its audio editor, Filelab’s video editor looks like a really good bet. The ‘problem’ is that its windows only (and you need to install a plugin). That makes it a no-no for our network and, I’m guessing, for many corporate networks.
Wevideo is my current fave. It’s flash driven which may not be everyone’s cup of tea, and it does need a flash player above 10.2. But beyond that I think, for free, it’s pretty handy.
You can see that the user interface is pretty standard but it does offer nice touches like rubber band editing on audio levels and video transparency and there is a nice collection of open source audio and video files to add.
It plays well with most video formats ( I downloaded one of my videos from youtube and uploaded that) and a jpeg graphic created in powerpoint rendered nicely. It’s limited to 500MB max file size but for short video that’s no hardship
Exporting is pretty easy. The free version will create a watermarked standard definition 480p video file which you can send across to your youtube or vimeo accounts. You’re also limited to 15 exported images a month. The watermark isn’t obtrusive but you could buy an HD 720p version for $4.99. You can pay $10 a month and get no watermark, higher resolution and 2 hours export a month. The plans themselves seem a little limited in that respect but I wouldn’t be surprised to see more granular offerings and the pricing plans are split across personal, education and business.
All in all I think WeVideo is a very neat and user friendly solution to editing video in the cloud. Of course there are apps for your phone, ipad and other platforms and the flexibility of something on your desktop – FCP, Avid, Lightworks or premiere – is always going to be better. But as something to get you out of a whole, create a quick edit or tidy something up, I think it’s pretty impressive. I’ll let you know what the students think.
I’m getting back to my roots this week with lots of video stuff including my Newspaper video survey. So it was nice to get an email from James Cuff at the South Wales Echo who gave me the heads up for a video he produced as a promo for their re-design:
Allowing videographers to stage scenes, situations and/or actions is NOT journalism. We are here to document what we see, not recreate what we missed. If you missed the poignant kiss, that is your fault. How is it that journalism ethics can vary so greatly from print to broadcast?
I agree. It isn’t journalism. But I would go one step further. It has nothing to do with journalism. It has everything to do with the form, but nothing to do with journalism.
Or it could be about that tired old argument trying to define the difference in the way ‘ethical’ videographers work compared to the “TV personality and videographer” who “bombard the scene and tell the subject what they want them to say”. But we got past that TV is bad thing a while back didn’t we?
The journalism is in telling the story not the skill of being around long enough for the story to drift past your lens.
The ‘no retakes’ ethical position must also, logically, require that you would never edit, that you never use lights and you never ask any questions. You may as well set up a hide and stalk your contributors like a wildlife documentary maker.
Every time a shot is framed or a cut made their is an editorial hand at play. In any time based media you cannot claim the purity of the scene when you play with the relationship of the scenes with each other over time. When you cut out camera movements or slip wildtrack over an edit, in my view, you have broken the same ethical code. Shoot a cut-away and edit that in… you get the idea.
What we have always focused on is the meaning and in that sense there is no difference here between print and online. We play with copy, editing quotes or using reported speech to tell the story. Asking someone to walk through a door again because we missed the shot is no different.
Of course we use lights, we pick lenses, we edit to tell the story. We ask questions and guide. That’s what the form requires.
That we always present a fair, accurate and balanced view of the story is what journalism demands.
I don’t really have any new years predictions this year over and above the one or two that I’ve been asked to give. Even then, the reaction to those has shown me that the current climate, predictions are a bit of a hostage to fortune.
In my positive predictions post for the recent carnival of journalism I threw together a quick graph to show the decline of traditional media brand over individual journalistic brand. One commentator, following the curves on the graph, had the trad-brands gone by 2012. Of course what I should have added, in the positive vein of the post, is the upturn the trad-brands would get if they were more savvy about the way they work with their journos.
That’s off the cuff graphs for you.
Still, that gave me pause for thought in terms of the way my thinking has changed over the last year or so and how things will develop in the coming year an rather than predict I thought I share some things that I’m convinced of; things that need to change.
Broadcast thinking will be the heart of successful print models this year.
Print organisations will need to open source some or all of their content management system if they want to stick with corporate templates
Point-and-shoot, mojo video is the predominant form for newspaper video but organisations will still need to develop a quality video strategy
Any journalist who hasn’t tried Twitter should re-think their career
Inspired by Mark S. Luckie and his fantastic map of US newspapers using youtube I thought I would give it a go for the UK. The result (nowhere near as nice as Marks) is a real mix of pipes, maps and google docs. So it isn’t neat but it kinda works. If you notice that there is a paper missing then you can use the form at the end of this post to add it.
The map includes regional and national press and there may be some accounts linked to more than one paper as the publisher may only have one website for that area. There may also be some accounts listed that are no longer used or vary rarely updated. They still carry content so they i’ve kept them in as a ‘presence’.
I was interesting to find a number of individuals using their accounts to host the papers video. Nice in the sense that they were having a go but also a little disappointing in the lack of support. Still, I suppose that’s innovation for ya!
I’m slowly formulating a ‘state of the medium address’ on video which I’m hoping to get headspace and time for before xmas and this has added a bit of food for thought. But, in the meantime, you can judge the quality and the effectiveness yourself by taking a look at the the latest 20 videos from these sites below (another pipe which takes a while to show up) which at some point I will try and append with view stats etc.
Michael Rosenblum has been doing his ‘sky is falling in’ schtick again this time at the recent society of editors do. Thanks to some spiffing video from Paul Bradhaw Rosenblum’s view has been stirring up some nodding comments of agreements.
One of the things I like about seeing Michael talk is not because of what he is saying. I like it to see which arcane ‘industry’ from the past he’ll pick to compare the industry to. Last time I saw him it was the ice industry. He’s great value.
But is that why people listen to Rosenblum?
Say what you like about Michael, his message is always pretty consistent and in the best tradition of a good sales pitch contains an unarguable truth – you can’t carry on as you are. But there is nothing unique about that message. A lot of people have been saying for a long time especially with respect to video.
So is it his success rate?
Well, there are certainly those who have benefited from his way of doing things but there are plenty of other projects that have had mixed reaction and success. Michael has as many doubters as fans. I’m a fan but I don’t think he has an answer that works across the board.
So what is it? Here’s my theory.
Like for like
Micheal gets listened to, especially at events like this, because he looks like the majority of people in the room. He is a senior-management/executive talking to a room of senior-management/executives about what they should do.
Is that a poor reflection on Michael? Of course not. He has a view to pitch and aims it really well. It’s more a problem with his audience.
Many people are listening to Rosenblum because they are hearing the message for the first time. That doesnt mean Micheal has anything new to say. It means that, too their shame, the people in the room have not been listening up until that point.
As suprising as it may be to them, there are people in their organisations who are as knowledgable and passionate about video as he is. They may have more experience of the particular problems in their company and more direct suggestions to help solve them.
They may not give as good a show but they may give as good advice.
The T&A is owned by Newsquest (in turn owned by Gannett and the 2nd largest regional newspaper group in the UK according to their website). They’ve recently rolled out a new design for their local sites with a mixed but generally positive response. It’s a design that still needs a bit of work on the design front for me. I like the use of images but the use and formatting of text is still a bit loose for my liking – a bit too much trapped space. But one possitive is that the new designs put video right at the top of the site.
The video content on the site is obvious from the front page. A large video player takes pride of place on the page with a selection of other stories underneath. It’s embedded using Newsquest’s own, flash based, media player. It has a nice big thumbnail with a play icon that is not too distracting and plays on the page. There is a headline under the main thumbnail but it’s just too small and lacks emphasis. This is a shame. If they moved the text to the top of the player and upped the font size to something similar to the other headlines, I think it would sit better on the page.
The featured video also had a link to the story, which is great, but it isn’t consistently used and when you get to the story the video isn’t embedded in to the page. It is presented as a link back to the sites dedicated video/pic page. That’s a shame as there is clear space for video on the page. The story about the dad delivering his bay in the back of his car for example has a nice big picture, almost identical to the video thumbnail. Why not use the video?
The dedicated video/pic page is also clearly linked in the main menu and is further split between local video and national video. The national video is provided by the Press Association although it isn’t branded and it generally falls in to sound bites and clipped content model. It is nice to see that this video comes linked to related articles on the site rather than just warehousing a clip library.
Regardless of the section, the display is the same. It’s structured in the familiar player/archive style with the main story presented as a sizable thumbnail image. There is a nice clear headline, time and date and description alongside which is automatically generated from the lead paragraph of the article.
There is also a link to the article which is more consistently employed than on the front page but the back links from article to video player are often missing and those that are there often don’t work.
The archive is managed through a tired system of thumbnails for recent stories and then a text list of older videos. The thumbnails are nice but the player seems to truncate the content of the headline and intro, cutting the text and adding ellipsis. So Flats residents ‘lived in terror of arsonist’ is shortened to Flats… This is rubbish, spoiling the usability of the page and taking any useful meaning out of the teasers.
The majority of video on the T&A falls firmly in to the packaged content category – scripted VO, interviews and GV’s – across news and feature content. It’s a format that hasn’t really changed. Going back to the first video in the archive and apart from a short intro sequence (now dropped) the stuff has come out of the gate pretty much fully formed.
There is some nice sequence work in some of the packages which help cover script or interview sound well. The sequence at the start of the interview in a piece on the medical use of maggots is a good example (a later GV of students is poorly picked though). But the frameing on interviews is often too loose and the much of the camera work is very shaky.
The station closure story does illustrate a nice handle on scriptwriting at the paper. Using ‘sparks fly’ in the script as you see pictures of sparks flying could be seen as heavy handed but at least there is some thought about scripting with pictures rather than simply reading the article over pictures. The delivery of the script across all of the packages is good so it’s a shame the quality of the pictures
Mixed in to the packaged content is a range of clipped content that is more illustrative than editorial. This ranges from footage of a UFO, from a reader to corporate stuff like the University redevelopment video. Here the inability to embed video in an article page shows .
The video accompanying the story of the conviction of Aabid Hussain Khan turns out to be home video footage seized during the investigation. This needs to be embedded with the article to really fly. In the stand alone player it doesn’t really work, mainly because of the automatically generated description so it can’t be changed to add the context needed for video to work.
The style of the video on the T&A site is limited but like most of the other local sites I’ve looked at I can’t fault the range. The choice of story is generally good with plenty of visual opportunities to explore. I feel the hand of photographers on a lot of the video with some interesting staging of interviews, many of which feel like the set-up for a picture. It can often feel a bit artificial but it works more often than it fails.
Technically the only thing I would offer in terms of shooting is “USE A TRIPOD!”. Failing that find a way to introduce archive images in the editing process via archive/scanning rather than shooting on location.
But for me the biggest improvement is one that Newsquest could make to their video player. The automatic elements of the player display are restricting the editorial impact of the content. Stripping the headlines and description from the article may feel like a time saver but it means that they often unsuitable as stand alone descriptions for the video.
Being able to write proper leads for the videos in the stand alone player and tweak the headlines (how SEO is ‘Guilty’) would pull a good effort even closer together.
And that marks the end of the list. Tomorrow a round up of what I learned about video from the regional press.
Next on the list is the Belfast Telegraph
The Belfast Telegraph is owned by the Independent News and media group who publish the UK daily broadsheet The Independent (which I looked at before). It’ picked up a number of awards over the last few years and continues to be one of the top performers in the evening newspaper circulation listings (the reason it’s on the list)
The news bulletin is just a tiny part of our multimedia approach, don’t be fixated with it. We are forging ahead with our video and audio journalism and a range of other measures. First, we need to train our staff … then you’ll see the results.
So I was eager to see how far they had come.
The Belfast Telegraph brands its video as Telegraph TV and there is a Belfast Telegraph Television link on the main navigation. But try as I might I couldn’t see anything else on the page that flagged the video content – no links or other navigation. So I clicked through, via the BTTV link, to their video player page.
The player follows the thumbnail jukebox style, split in to tabbed categories, with an embedded flash player delivering the video. There where a lot of videos here but I’m sure there are more and I missed some kind of archive access. Unless that really is it!
The player is a nice size although the poster-frame often doesn’t display leaving a faceless black box. Luckily the display of the video headline and intro paragraph is clear and neat with a nice big headline to identify the story and plenty of space for text. This space is very rarely used well though. I’d like to see more text alongside the video to set the scene. But despite some nice layout the whole effect is let down by the way the thumbnails are displayed.
The first category you see is the BTTV news section, exclusively made up of bulletin style content. With Three bulletins a day there is a lot of content but it all has the the same thumbnail. It’s a thumbnail wall registering almost zero on usability. Dull. Even if the thumbnail was the same then a date wouldn’t go a miss. It’s a daily newspaper!
Looking at the special reports section everything begins to look a lot more exciting in terms of layout but the news section really needs work if its the first block you see.
There is embedded video on the site within articles but it’s usually Youtube – couldn’t find others. The article about ‘Adorable’ Derry teenager Eoghan Quigg and his appearance on X factor takes a youtube video showing an off-air recording of his audition. Once again you have to question how long this can go on considering the crackdown on copyright material.
The Belfast Telegraph video can be considered in two halves. The main thrust of content is geared towards its bulletin which follows a very traditional news bulletin style. Produced by Macmillan Media, this is a very, very slick virtual newsroom style piece, presenter lead with video inserts. By all accounts the inserts and the studio work is all done by Macmillan and the fact that they also produce news inserts for GMTV it’s clearly visible in the style and approach. The content is technically very well produced but the whole thing is TV with a capital, well, TV.
The three bulletin (four on a weekend) approach kind of makes sense. The evening and morning bulletins key in to the papers publication cycle (there is an AM version of the paper) and the lunch one grabs the lunchtime browsers. But the reality is there is very little to tie these bulletins to the paper.
There is a brief bit of scripted ‘in todays paper’ but it tends to be very generic or promos for the papers evening sections; jobs, business etc. Thankfully TV doesn’t stretch to anything other than promos. Ad’s are few and far between bar the odd short pre-roll ad and a sting for the Magners league before the sport.
The other rest of the site video falls in to the packaged feature category. Whether it’s sport, special reports or business, you can expect a nice vo, lots of b-roll and interview. Outside of the bulletins the major offering is in Special Reports. Rather than investigative stuff this is generally light feature based stuff. The only exception to that (that I could see) was Lindsey Armstrong’s Omagh piece, mentioned earlier. A solid package, confidently put together.
The packages can sometimes be too long and would stand an edit here and there. The Belfast bus tour was a case in point. The script sets up ‘chatting to those who are taking the tour and then goes in to a prolonged montage of the tour. We have to wait nearly 4 minutes before we get the punters which is then a bit drawn out. The result is that all the best general shots have been used in the montage and Gary has top resort to dipping to black or the odd very shakey GV.
It does serve as a good example of the mechanics (and pitfalls) of vox-pops though. Check out Bill and Nancy Gaunt at about 4:45 in. The first part of that is just misunderstanding it should have been cut out. Vox-pops should be quick and flow, one in to the other – quote, quote, quote and out. The rest of the package has done the set-up.
But credit has to go to Gary Grattan for producing a nice range of content. Gary is good on camera and puts together some nice stuff. Tighter packages would push the personality to the front. Take the Big Wheel Experience package as an example. A nice idea – Gary suffers from vertigo so stick him on a giant ferris wheel and film the result. (You need better office mates Gary!) – but a ponderous execution. Twice as long as it needed to be and the whole interview with the wheel guy was another package.
Some of the filming on the wheel piece Martin Nelson whose work pops up a lot more in the sports section. In fact a large chunk of the Sports video and the odd special report seems to come from Martin via EagleEye Films. Again the content is okay and generally well shot and edited. The format gets formulaic with a music intro, some gv’s with a heavy music bed and then the meat of the package. Some of the packages run very long and again the TV influence kicks in with credits at the end.
There where obviously big plans for the multimedia content at the Belfast Telegraph so have they born fruit. In short, no.
Of all the sites I’ve looked at, that disconnect between the video and the paper makes the Belfast Telegraph’s offering the most like a national newspaper I have seen. I’m not sure if that’s a good thing.
Whilst the video is often well produced and in the case of the bulletins, I would expect nothing less, it feels very disconnected from the paper. The main thrust of dynamic content is in the bulletins but i feel like I could be watching any TV news bulletin not the Telegraph TV. The odd ‘read more in the paper’ does little to make it particular to the paper. It’s almost like they send the odd screen grab of the days pull-out and they send back a generic bulletin with the odd insert. This just reminded me of the ‘exclusive’ efforts of the tabloids.
I wanted more from the paper, more tie in and more relationship between the way stories develop through the day. The morning bulletin is a great point to flag up developing news stories and spin them through the day. There is a real chance to whet my appetite for the whole day so that I’m desperate to buy the paper in the evening. It’s a chance missed and in it’s place it’s a local newsfeed instead.
The rest of the content suffers the same disconnect. Whilst there is obviously an effort to produce good stuff the lack of tie in with the paper – good embedded video and related articles – means the video ranges off, doing its own thing. The need to split video over a few clips is a sure fire sign of a lack of editorial focus. It should be split over several articles. Each chunk complimenting the story. That’s not a criticism of the work that’s there, as I say, credit to the staff for keeping the flow of content. It’s just that without proper integration in to the online offering it seems to do it’s own thing.
Perhaps a good deal of the problems I see can be blamed on the CMS. The lack of a solid relationship between the articles and video is a sure sign of different systems fighting each other. But ultimately there is a real lack of integration on the site. It’s a opportunity missed both practically and editorially.
For me the bulletins don’t add anything to the mix anymore. I’d rather see more news and local colour, tightly integrated in to the articles – more Garys and Lindseys please and less GMTV.
The MEN is part of the Guardian Media Groups Regional Media arm and sits in a portfolio that includes ‘local TV station’ Channel M. The close relationship with Channel M and the GMG interest in a number of radio stations has resulted in the MEN becoming the regions first fully converged newsroom. It isn’t the only first the paper can claim. In 2006 the decision was made to make the paper away free in central Manchester. A decision that caused a bit of a kerfuffle at the time.
The site itself got a redesign in 2007 and I have to say I am a fan. The layout is clean and even though the ads get pride of place they feel a lot more integrated than some of the other regional news sites. But what about the video.
The video on the MEN website is easy to find. A navigation item in the left-hand-column, a video feature block and little icons on stories with video where all present on the front page when I looked.
The player feature box also appears on section pages with related content. So the Sports section carries a nice mix of sport content which is lost in weight of news content the video section
Clicking on the video link you get a video index page based on a brightcove player. The player size is good but it could perhaps be a little bigger to play against the large ad. A clear search box could be better balanced by a larger headline and even though there is a little summary of the video they are often too short to offer any decent context on the article.
Instead of the Jukebox style favored by many the MEN follows other regional papers and has a kind of grid index display. Nice sized thumbnails work well and the organisation by month is nice. Again the headline could do with a bit of work. For example a story headlined wheelie bin fire doesn’t thrill does it. I found myself thinking that it was the very definition of local tv. But it’s actually a story about an arson attack where two people had to be rescued. What’s more newsworthy? A couple rescued or the senseless slaughter of a wheelie bin…
But my favorite part of the page is the way they add related articles. A click on the related articles link opens a pop-up with links to the stories. A really nice touch and one that carries through to the article page.
When you do click through the video appears in a right-justified block in the article along with any pictures and an ad. Again, the page design works well here (although I think the headline is too small) but the way the brightcove player overlays content on the thumbnail frame makes the video block look heavy and dull compared to the nice bright picture and white space. It’s like a grey hole on the page which is a shame.
The video on the MEN site is predominately Channel M content so it’s accurate, rather than a criticism, to say that this is just like TV. The predominant style of presentation is packaged content with interview and vox-pop wrapped with GV’s (b-roll) .
It’s a nice package in a video diary style but the diary style piece to camera was lost in wind and tree noise and too wide a framing. Given the size of the player a tighter head shot would have read better, made for better sound and made the thing more personal, emphasising that personal diary feel.
But despite these little flashes of clip content or something that shows a little more MEN personality the editorial approach is pretty much consistent with standard TV packaging. So it’s lots of scripted intros, pieces to camera and plenty of GV’s. This is okay for TV but does it work on the web?
Every so often a piece creeps in that opens with a snippet of interview or interview sound under GV’s setting the scene before the VO or presenter adds context. This dropped intro style (similar to the stuff on the Express&Star site) is well suited to the web especially when it’s embedded. The story about the dad arrested for slapping his daughter is case in point. You read the story, check the picture out and play the video. The first thing you see and hear is the Dad talking about the ‘ordeal’. For me, that works better on the web. In fact I think that’s exactly how it should work. Any set-up from voice over is redundant.
Take a look at the lightening strike article for another example of how strong leading pictures work. The rest of the package is typical TV but I see what I need to – the burn marks etc – right up front. Remember, Best pictures first
As you would expect the technical production values are good although the shooting can be patchy in places. But I’m not reviewing ChannelM’s output.
One thing I would say is that the quality of production means that the odd howler really stands out. The video of X factor hopeful Emma Chawner is a case in point. It’s just crap and it makes me wonder if this is the wrong clip?
The MEN is an odd one when you consider some of the other papers on the list. Its the only one that has a direct connection to a TV station (the Belfast Telegraph has a tie in with a production company but nothing like the MEN) and that makes it difficult to judge against the others in the list. But this is meant to be a review rather than a comparison. So is it any good?
The short answer would have to be a qualified yes. The amount of video and the solid integration in the presentation really adds to the website experience. Some of the viewing figures on video show that there are people clicking. They have also resisted the temptation to take the shows that ChannelM produce and move them wholsale on to the site. That would be an easy way to build the themed video that some of the broadsheets have adopted but I’m not sure it would sit well with the MEN.
The qualification would be in asking whether the video itself, rather than the presentation, stands up online. And on that point I would have to say it’s a qualified no.
The way the video is constructed could be much more online friendly. Loading good soundbite and pictures at the start makes it work more effectively in an embedded. The pieces that do that work in stark contrast for me to the standard TV fair. The reliance on pieces to camera and onscreen graphics – all of which are tropes to the production pressures of the TV channel – loose their effectiveness online. Perhaps there needs to be some intermediate approach. Some form of video subbing that filters out the TV bits would make for more usable clip content embedded on the page. But I know I’m asking a lot there.
The truth is that the steady flow of solid local stories that channel M provides is a rich vein of content that the MEN is lucky to have. Combined with (what I think is) a good template for article display the video implementation feels solid, professional and sets it apart from much of the stuff you see out there.
Do you produce video at the MEN and want a post to tell people about what you are doing? I’m offering an open post to al of the papers I’m reviewing. Let me know
The Liverpool Echo, owned by Trinity Mirror, is the daily evening paper for Liverpool and Mersyside along side it’s sister paper The Daily Post, a daily morning paper. (The post has recently been making a name for itself with a live blog and video of its editorial meetings) The paper has had video on the site for a few years and at one point the company also ran a cable TV channel , Channel One. Channel One is no more and after a few brushes with joint ventures (The occasional Echo TV branding is a legacy of this) the paper is producing its own video in house.
The video on the Echo website is combined with stills in a Pictures&videos section where pictures get first billing (nothing wrong with that). But the front page does have a sizable video feature box just below the scroll. In keeping with the whole site design the video feature is big, bold and clear. It displays the latest video with a clear headline and tease. It offers a list of the most current videos along with the latest video.
The video is served from youtube via a flash player and does suffer the occasional mix-up in aspect ratio. The video is shot widescreen but the 4×3 youtube player won’t handle it unless it’s letterboxed before upload. The stories I spotted this on had an air of user submitted about them so perhaps it’s pre-existing.
Another problem with the widescreen video is some tearing at the bottom of the screen. This is usually caused by problems with digitising from tape and seeing ‘more’ picture than you normally would. A little masking would help here but it doesn’t happen on some videos
The video player itself is useable but there is no obvious backlink to related articles so linking through to video from the frontpage feature takes you away from the articles. I say obvious because the tags do work as functional navigation to related content but I’m not sure how intuitive that is.
Video is embedded in articles and also presented as a related video sidebar. Given the general lack of images on a lot of stories perhaps embedding video and using it as an image as well would kill two birds. But the option to embed or go in the sidebar is nice to have but the same from the video player, given its front page prominence, would be a bonus.
The majority of the content on the site is self-produced packaged video with the occasional user or third party submitted video. Subject wise it could be best described as feature based. Local events, interviews and interesting stories with the odd video showing the scene of a shooting. The format is pretty standard with voice over, general views and a smattering of interview and vox-pop but the quality of the video is variable.
Being the paper of record in Liverpool it’s no surprise that sport plays a big part in the video. Divided in to three sections – Sports, Liverpool and Everton, the content comes in much the same style as the news stuff and some of the same problems surface. Mike Torpey’s preview piece Open Championship at Royal Birkdale is okay but it contains an almost textbook example of how not to shoot an interview and proof of just how valuable a shotgun mic can be.
And there in lies the biggest problem with the Echos video. The shooting is generally good and whilst the video is clunky in places it holds together but the audio is very patchy.
The video of the threatened closure of local brewery Cains is a good example. The voice over quality is poor, some of which could be youtube’s notorious audio mangling but it sounds distorted from the start. The interview sound is worse with the voice lost in background noise. I think some of this is likely to a problem with stripping out audio tracks but lack of a decent mic could also be to blame. Lack of mixed audio also kills a piece on the annual Brouhaha parade. Great pictures but none of the fantastic location sound. Its squashed in the background,
The Cains piece also highlights a problem that all newspapers face with journalists making the change from print style interviews to ones that work on video. If you listen through the Cains piece you can here the problem. Questions that suit reported speech and a constant ‘yes’. This often makes the video longer than it needs to be as the question, which can often seem labored on video, needs to be left in. Some more open questioning and maybe (ethical police look away now) a little more direction of subjects would tighten things up.
The range of video on the Echo website feels slightly limited. Light features and lots of vox pop seems to be the order of the day. That’s not a problem in itself, given the amount of work they are doing with live blogging and other initiatives to better cover breaking news stuff. But there is an opportunity there to stamp more of an identity on that style. A move away from the package to more clipped stuff for vox pops and interviews with better embedding/linking in stories would put more of Liverpool in the story and could cut down on production pressures. That way the heavy packaging could be left to more evergreen features.
Unlike a lot of papers where video is the visible nod to digital the Echo has a huge amount of digital content to play with – Maps, blogs, liveblogs and widgets – fitting video in to this portfolio is a challenge. It seems that video at the Echo, as it has been in the industry, has had a varied history. Joint ventures and TV channels have given way to a in-house team working hard to establish an identity. How they develop that identity and integrate video in to that rich mix will be a challenge. But a bit more work on tightening things up and working out better integration with articles could see them in an even stronger position.
Note: In writing this I made a mistake which must be a regular bug bear for the Post and Echo people in confusing some of the stuff the post are doing – live blogs etc – with the Echo output. There is obviously a lot of good stuff happening in Liverpool full stop. But credit where credit is due to the Post staff. Sorry for the confusion.
Also, in the same vein as the Express&Star review. In return for letting me waffle about your efforts I’m happy to offer an open post for anyone at the Echo (or post) to tell readers about anything they like. Let me know.