Skillwalls not paywalls

Fern Growing from Brick Wall
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Tomorrow I’m off to Skillset to talk about their new standards framework for journalism. I’m looking forward to the chat around what skills journalists need and not just because I’m involved in delivering this stuff to our future journalists. What I’m equally interested in is what skills the industry think they need (the framework has been created in consultation with industry and accreditation bodies) as it says a lot about what they think a journalist actually is – what defines the job.

It’s been something on my mind since the newsrewired conference a few weeks ago when the vexed debate of identity reared its head. That debate is best paraphrased as “grumblings on why people can’t be called a journalist” and left at that.

But the skillset visit and a chat with Francois Nel about onions and data, pushed it to the front of my thinking again.

The best way I can sum-up where that thinking has got me is Skillwalls.

A skillwall is the best way I have found to balance the argument (in my head) of what sets journalists apart with the issue of what will people pay for.

In terms of the ‘definition’ debate a journalist would be defined by which skills your average punter/blogger/anyone-you-don’t-want-to-call-a-journo does not have or is unwilling to develop. The skillwall is too high or too much effort to climb.

Skillwalls help define the paywall debate for me in terms that are more tangiable. People will pay for stuff that they can’t do themselves. If you have the skills to do that ,they may pay you. Thinking about it as a skill issue works better for me than trying to assess a value proposition.

The web has become a place where people can do things – it enables. The successful sites are those that enable them to do things it would be hard to do otherwise. Things that would take new skills.

Skills Vs. experience or Skills and Experience

This is where it gets difficult for the industry and why I think recent discussions have been so interesting for me. Yes, the knowledge and experience is valuable but is it a skill? Is going to lots of council meetings a skill? Is knowing the PM’s press secretary a skill? Valuable, yes, but a skill? No. Being able to get that stuff online in an interesting way is.

Unless you can do one people won’t see the value of the other.

It’s easy to be dismissive of skills. They can be seen as functional, low level things. But skills enable. Get over the skillwall of data gathering on the web and you can add the value of your knowledge and experience.

Of course a skillwall is not an exclusive or all encompassing barrier. It’s a peculiar new obstacle/challenge that digital has thrown our way. But it’s also a powerful opportunity for journalists to exploit.

So where is your skillwall and what are you going to do to get over it?

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The price of transparency

The price of transparency is £5. At least that’s what it will cost you to see the whole of this clarification at the Northumberland Gazette.

£5 pounds will get you the full correction

£5 pounds will get you the full correction

Perhaps it’s an unforseen problem of paywalls or just an oversight on the part of the paper. But it does highlight an area for some rethinking. Particularly from the PCC who are supposed to regulate this kind of thing.

Due prominence

A significant inaccuracy, misleading statement or distortion once recognised must be corrected, promptly and with due prominence, and – where appropriate – an apology published.

So says the Editors Code of practice from the PCC. There have been many ways that newspapers have dealt with this – more often than not in a corrections and clarifications section buried deep in the middle of the paper.

But I suppose we also need to start thinking about these things being buried deep behind the paywall. And if paywalls are the future then perhaps the PCC needs to think long and hard about the way it requires those at fault to say sorry and correct mistakes. It also made me think that we should all maybe pay a bit more attention as well.

Show me how good you are

If I am going to pay someone for this stuff then one of the things I should want to know is just how accurate their content is and how transparent they are.

I for one would like to see all corrections and clarifications made free and visible on all parts of media orgs websites before the paywall. That way I can make an informed choice.

Thanks to Josh Halliday for pointing this little gem out on Twitter.

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