Tag Archives: twitter

Any journalist who hasn’t tried Twitter should re-think their career: New Year convictions

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The last of my new year convictions I said Any journalist who hasn’t tried Twitter should re-think their career

A bit of link bait really. I don’t thing that any journalist who doesn’t use Twitter should not be a journalist.

But I do think is that if you have heard of Twitter but haven’t tried it then you should be thinking about what kind of journalist you want to be. Even if you try it and think it’s a complete waste of time.

You could substitute twitter with anything from trying RSS feeds,  Plurk, Qik or starting a blog. Whatever it is you have to engage and you have to engage for yourself.  If you don’t engage, you aren’t punishing your employer, you are limiting yourself.

I’m convinced that if you are journalist who isn’t curious about the web then you you may find yourself seriously limited  as the industry shifts or worse still, not being a journalist for very long.

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New Year convictions

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From Flickr by Guerrilla Futures = Jason Tester

From Flickr by Guerrilla Futures = Jason Tester

I don’t really have any new years predictions this year over and above the one or two that I’ve been asked to give.  Even then, the reaction to those has shown me that the current climate, predictions are a bit of a hostage to fortune.

In my positive predictions post for the recent carnival of journalism I threw together a quick graph to show the decline of traditional media brand over individual journalistic brand. One commentator, following the curves on the graph, had the trad-brands gone by 2012.  Of course what I should have added, in the positive vein of the post, is the upturn the trad-brands would get if they were more savvy about the way they work with their journos.

That’s off the cuff graphs for you.

Still, that gave me pause for thought in terms of the way my thinking has changed over the last year or so and how things will develop in the coming year an rather than predict I thought I share some things that I’m convinced of; things that need to change.

  • Broadcast thinking will be the heart of successful print models this year.
  • Print organisations will need to open source some or all of their content management system if they want to stick with corporate templates
  • Point-and-shoot, mojo video is the predominant form for newspaper video but organisations will still need to develop a quality video strategy
  • Any journalist who hasn’t tried Twitter should re-think their career

I’ll expand on those this week.

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Battle for Lib dem leadership on Twitter

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Labour MP and Under Secretary Of State for Defence and Minister for Veterans Tom Watson has hit Twitter. A human face compared to a lot of the parlimentary twitter that goes on.

With that in mind I idly did a search for MP’s etc on Twitter. Came across quite a few but this made me smile.

Compare it to this

Is the leadership battle still going on in cyberspace? Is the Lib Dem Yellow a lighter, younger yellow?

Still it made me think about going around and cleaning up some of my loose ends and profile cobwebs.

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The long, long, long tail of digital revenue models

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Just got home after ducking out of the Journalism Leaders forum which went under the title “Why isn’t more media translating into more money for mainstream media companies?”

The panelists where Chris Anderson of ‘The Long Tail’ fame, Anton Grutzmacher of Hitwise, Peter Kirwan of the Press Gazette’s Media Money and Rick Waghorn of www.myfootballwriter.com.

Anderson couldn’t stay for the whole discussion (he was live by phone) so he got the floor for the first part of the presentation. He had a few stones to lob in the water. “We don’t use the word media anymore” and the succinct advice for the MSM (should that be the MS?”) that we need to “find the market failure in the amatuer internet” to find the areas where we can flourish.

All the talk of market forces and free-conomics and changing models caused, as Mark Comerford noted on Twitter, “a huge amount of wrinkled foreheads and worried looks amongst the totally male panel”. ( #ChrisAnderson will get you the discussion). But it also seemed to cause Anderson some consternation as well.

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Watching the watchers

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Isn’t Twitter great? As well as the very entertaining toon theme Friday that Paul B got started last week (kudos Paul) I picked up this page of advice to company/PR type people on “what they should be monitoring” from the masterful Mark Comerford.

In some respects this strikes me as one of those issues like quality -  If you have to have a policy or committee for quality then you have no quality. Likewise, if you arent doing some of the things on this list already, well, you’re not very good at PR are you.

Then again, perhaps that’s harsh.  Somethings often need repeating and the value re-emphasizing. After all who has time for this stuff in real life?

Maybe this is just as useful as a check list for journos to check through? And interesting list though.

On a related note. Am I being rude by posting a link that popped up in a twitter conversation. It feels kind of like e-eavesdropping.

Newspaper video tag cloud – via twitter

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I asked the twitter community if they had a view on what ‘newspaper video’ meant to them as kind of a Twitter meme. 140 characters (minus the @malarky) to say what they thought was good or bad.

Why? Well, to get the valuable opinion of those I trust and becuase I wanted some good content for a little experiment with tag clouds.

I saw Eric Ulken’s technical skills in journalism jobs tag cloud ( another one here)  and as well as thinking , hey, cool, I thought it  what a great way to do a bit of thought/issue organisation to the vexed issue of newspaper video.

So I took the responses and fed them in to tag crowd to see what key areas came out.

created at TagCrowd.com


updated: 12/2/08 18:00

Kind of sums up the debate doesnt it.

I have a plan to feed more in to this using some of the cool rss tools that are kicking around to see if there is a way to read the tag runes on video!

Big thanks to those who gave me their views and if you want to add yours then drop me a tweet. I’m digidickinson