Point and shoot will dominate but you still need a quality strategy: New Year convictions

The third of my recent new year convictions was Point-and-shoot, mojo video is the predominant form for newspaper video but organisations will still need to develop a quality video strategy

Not sure what point-and shoot is here’s my not so serious definition

Looking back over the year I’ve realised that I haven’t blogged about video very much.  Given that I started the year predicting newspaper video would die in 2008, you would be forgiven for thinking that I believe that had come true and there was nothing to write about.

The truth is that video is stronger than ever just not in newspapers. It’s fallen off the agenda and I think that’s for a number of reasons:

  • The development of social media and community strategies

The development of social media has stolen videos star. Where video was once the defining mode of a forward thinking digital newspaper, now it’s social media and community. Investing in facebook apps, twitter, linked in forums etc is seen as an investment closer to the core business of a newspaper – linking with communities.

This focus on the dialogue is interesting for me. On the one hand I think it’s massively positive and, looking back over the year, that’s something that’s engaged me a lot. But I’m wary that some organisations have replaced one apparently effective technology with another. Just because you are doing it, doesn’t mean you are using it.

  • The Immediacy of twitter

I’m using twitter as an example here of the return to the concept of immediacy in newsrooms. The take-up of cover it live, for example, shows how the idea of first is still an important factor. Video, especially the quality approach just doesn’t fit that style any more.

  • The development of content management systems

I’ve spent a good deal of time (and you, bless you, have read a good deal of the drivel I’ve written) moaning about the way that video was effectively channeled by content management systems. We where always going to get video that was ‘too much like TV’ because it was in its own little part of the website, with no context, so it had to be packaged and TV like.

Now a most orgs have woken up to the fact that video should be embedded in the story. It should be another content element on the page that tells the part of the story it does best. The video of the crashed car, next to the story of Ronaldo’s accident for example.

Add a map showing the loacation of the crash and you have a near perfect example of mojo journalism
Add a map showing the loacation of the crash and you have a near perfect example of mojo journalism
  • The economic downturn

Video is time consuming and expensive. It takes a lot of people to do it (even badly) and in this climate some types of video are not cost effective anymore.

Fit for purpose

Put all those things together and the only viable strategy for getting video in your newsroom now is point-and-shoot. It’s responsive, cheap and easy to implement and the kind of video produced – short clip content, illustrative video and vignettes of action – is best suited to the embedded style we see on news sites.

That doesn’t mean I’m ditching the idea that a quality video strategy has lost.  It isn’t a betamax Vs. VHS type thing. Those that invested in the training and development of that strategy will always get good results from it.  Those who just bought lots of kit and left the newsroom to it will have already put the camera in a cupboard.

But to ignore the quality strategy all together will be a mistake. When Laura at Journalism.co.uk asked me for new years prediction via  twitter here’s what I said:

jpeg-image-502x66-pixelsI said much the same thing in my predictions last year and I still believe it.

It will not be long before video finds itself back in the commercial sector. Video ads, advertorial content, wedding vids, video house guides, video production, whatever you like, would be fair game for an ad department looking to expand it’s repertoire. The investment in the distribution technology has been made. What the ad departments need to do is start behaving like broadcast ad sales.

Newspapers as commercial broadcasters

Here in the UK I think we will see some very interesting changes to the broadcasting landscape after a general election (maybe sooner if the credit crunch really bites) with local media really starting to define itself as something more than the weak, territorial battleground it is at the moment. A commercial production capacity will be a head-start in building the capacity to commercially exploit that.

A point-and-shoot strategy won’t help develop that. The skills will be geared more to the newsroom not to the more structured video that a commercial strategy will need. One will suit the newsroom, the other the commercial imperitive. A division that will warm the hearts of many a journalist who’s been asked to knock out a quick video of the local furniture shop.

So have I finnaly come down on the side of p&s? No. I was never for or against either strategy. But the truth is we now have a convention. A way of making and using video on non-broadcast news websites and I’d be a fool to advocate doing anything different.

But to lose the capacity to “high-quality” video is, I think a mistake. How orgs make it fit will be the best indicator of how they are approaching the next year or so.  If you do video and you have no quality stratgey then you are not thinking about the future. All you have done is adopted the P&S strategy because it’s cheap and that’s no strategy at all.

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Broadcast thinking will be the heart of successful print models: New year convictions

Not that TV model! Image from Flickr by C-Monster
Not that TV model! Image from Flickr by C-Monster

Yesterday I set out four new year convictions. Things that I thought where going to be important this year because, well, they had to be.

First was Broadcast thinking will be the heart of successful print models this year.

In the past I’ve been pretty hard on broadcast. I think they have been slow to embrace the possibilities of the web particularly in the context of news. On reflection I guess my disappointment with the broadcast media is framed as much in my frustration that  the print media didn’t embrace the advantage it gave them. But I still think broadcast are slow.

That said there are some elements of online development, most notably the development of the web as a platform, where the broadcast players are driving the agenda.  In that context I appreciate that I live in a country where all things broadcast are skewed by the BBC and that colours competition .  But I think it’s difficult to argue (though many will try – if you want to fill a lull in conversation with independent news execs just mention BBC innovation and sit back) that some of the BBC’s multi-platform activities have produced the “proof of concept “ that the rest of the media wouldn’t or couldn’t do. I’m thinking of the equally cursed and blessed iplayer in particular.  But this follows for the broadcasters outside the UK who have taken the web to heart as a platform.

I think Clay Shirky summed it up nicely when he talks about embracing the conversation, saying:

The question is who figures out the business model that says it’s better to have 6 million passionate fans than 7 million bored ones? That is going to be the transformation because what you see with these user groups, whether it’s for reality TV or science fiction, is that people love the conversation around the shows. The renaissance of quality television is an indicator of what an increased number of distribution channels can do. It is no accident that this started with cable.

And it’s that last point that is of particular importance to me when it comes to this particular conviction.

Let me sidetrack with a (very, very) brief history of broadcast

  1. Broadcast starts as a closed-shop; state broadcasters with large production capabilities.
  2. Then large, none-state, independent/commercial broadcasters appear with equally large production capabilities.
  3. Cable/satellite/multi-channel appear and change the economies of scale
  4. A steady influx of independent production companies appear, working across broadcasters benefiting from the changing economies

Let’s stop at that point

If I was to look at the print media at the moment, I think they are at step 3 after an extended period of step 2. And this is where there is plenty to learn from the broadcast model.

When I talk about a broadcast model I’m not thinking of the platform implications discussed above, important as they are, For me the broadcast model, particularly as it relates to the changes in journalism,  starts before that.  It’s about the way content is commissioned and produced.

Broadcast has always been good at recognising the need to bring in expertise. Originally it was about employing the talent, keeping it in house. But later, in the multi-platform world, it would be about commissioning that talent; People who had the knowledge and contacts to create the best content.

Opening up their model to a more transparent broadcast commissioning style of content creation is the biggest opportunity for those changing their model. They have to develop from the model of owning the talent to commissioning talent. Those that embrace that approach can benefit from having the best people and the audience they attract. The independent producers (perhaps a single journalist) maintain a level of authority and ownership. They can take their content to the open market (just as broadcast independents do). That creates a broader content economy that benefits all.

Of course things are not that shiny bright in broadcast.

The next steps in our little broadcast history go something along the lines of

  1. Though the number of channels grow, revenue shrinks. Commissioning budgets shrink with the knock on impact on independent producers. Quality suffers all round
  2. Independent companies follow the economies of scale and consolidate to super-indies
  3. Super indies take a stranglehold on production and garner more control over rights.
  4. Large broadcasters are relegated to participating in a bidding war for superindie owned rights they can’t afford.

You can colour round the edges with failed attempts at convergence and constant rows with independents and unions but that’s about where broadcast is now (Ok, maybe  they are stuck around point 3). Imagine those next steps played out in print world. Replace independent production company with journalist and it would seem the writing is on the wall.

But I think that we are at a turning point.  Done right, the commissioning model is sustainable because the platforms are more diverse but print can still have a sustainable business, smaller perhaps, but profitable because of the diversity. To seriously engage with the model print needs to start doing things a bit differently

  • Change its relationship with their freelance providers – stop treating them as faceless labour and start seeing them as value added.
  • Be more transparent with the sources of content – broadcasters have credits and a logo of the independent company at the end of their content, why doesn’t print?
  • Pro-actively commission – Broadcasters have slots and briefs for the programmes that they want. Print needs to do the same.  There is no better example of this than Dave Cohns Spot.us model. A commission/marketplace model similar to broadcast.

If these things don’t change then the broadcast history will come to pass. We can already see signs of the superindie model appearing in the online territory print are trying to hold.  Print needs to adapt to make itself more attractive to those with the contacts and audience as the economy is fragmented by the platforms and the market becomes more fluid in favour of smaller independents.

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How the regional papers use video: The Belfast Telegraph

I’m back from my holidays refreshed (and a little fatter) so its time to restart my review of  the way regional newspapers use video . You may remember that I started with a rather arbitrary list of papers to look at which started with the Express&Star and then the Liverpool Echo and the Manchester Evening News.

Next on the list is the Belfast Telegraph
The Belfast Telegraph is owned by the Independent News and media group who publish the UK daily broadsheet The Independent (which I looked at before). It’ picked up a number of awards over the last few years and continues to be one of the top performers in the evening newspaper circulation listings (the reason it’s on the list)

It started publishing video in 2007 with a much trumpeted introduction of video news bulletins. I had a bit to say about that at the time and my views prompted a nice response from the Deputy Editor Paul Connolly.  who outlined where they wanted to go with the video stuff beyond the video bulletins

The news bulletin is just a tiny part of our multimedia approach, don’t be fixated with it. We are forging ahead with our video and audio journalism and a range of other measures. First, we need to train our staff … then you’ll see the results.

So I was eager to see how far they had come.

The platform
The Belfast Telegraph brands its video as Telegraph TV and there is a Belfast Telegraph Television link on the main navigation. But try as I might I couldn’t see anything else on the page that flagged the video content – no links or other navigation.  So I clicked through, via the BTTV link, to their video player page.

The Belfast Telegraph Video page - its all the same!
The Belfast Telegraph Video page - its all the same!

The player follows the thumbnail jukebox style, split in to tabbed categories, with an embedded flash player delivering the video. There where a lot of videos here but I’m sure there are more and I missed some kind of archive access. Unless that really is it!

The player is a nice size although the poster-frame often doesn’t display leaving a faceless black box. Luckily the display of the video headline and intro paragraph is clear and neat with a nice big headline to identify the story and plenty of space for text. This space is very rarely used well though. I’d like to see more text alongside the video to set the scene. But despite some nice layout the whole effect is let down by the way the thumbnails are displayed.

The first category you see is the BTTV news section, exclusively made up of bulletin style content. With Three bulletins a day there is a lot of content but it all has the the same thumbnail.  It’s a thumbnail wall registering almost zero on usability. Dull. Even if the thumbnail was the same then a date wouldn’t go a miss. It’s a daily newspaper!

Looking at the special reports section everything begins to look a lot more exciting in terms of layout but the news section really needs work if its the first block you see.

Links to articles? No. But there are some links to other videos
Links to articles? No. But there are some links to other videos

The player does suffer the usual problem of a shortage of links through to related articles. There are some, including links to multipart videos like the What type of society do our children want? video which was split in to two. Others pointed to other content, like The Omagh fire: Murder hunt launched piece, but I couldn’t get any of these links to work.

There is embedded video on the site within articles but it’s usually Youtube – couldn’t find others. The article about ‘Adorable’ Derry teenager Eoghan Quigg and his appearance on X factor takes a youtube video showing an off-air recording of his audition. Once again you have to question how long this can go on considering the crackdown on copyright material.

The presentation
The Belfast Telegraph video can be considered in two halves. The main thrust of content is geared towards its bulletin which follows a very traditional news bulletin style. Produced by Macmillan Media, this is a very, very slick virtual newsroom style piece, presenter lead with video inserts. By all accounts the inserts and the studio work is all done by Macmillan and the fact that they also produce news inserts for GMTV it’s clearly visible in the style and approach.  The content is technically very well produced but the whole thing is TV with a capital, well, TV.

It's TV news time folks
It's TV news time

The three bulletin (four on a weekend) approach kind of makes sense. The evening and morning bulletins key in to the papers publication cycle (there is an AM version of the paper) and the lunch one grabs the lunchtime browsers. But the reality is there is very little to tie these bulletins to the paper.

There is a brief bit of scripted ‘in todays paper’ but it tends to be very generic or promos for  the papers evening sections; jobs, business etc.  Thankfully TV doesn’t stretch to anything other than promos. Ad’s are few and far between bar the odd short pre-roll ad and a sting for the Magners league before the sport.

The other rest of the site video falls in to the packaged feature category. Whether it’s sport, special reports or business, you can expect a nice vo, lots of b-roll and interview. Outside of the bulletins the major offering is in Special Reports. Rather than investigative stuff this is generally light feature based stuff. The only exception to that (that I could see) was Lindsey Armstrong’s Omagh piece, mentioned earlier. A solid package, confidently put together.

The packages can sometimes be too long and would stand an edit here and there.  The Belfast bus tour was a case in point.  The script sets up ‘chatting to those who are taking the tour and then goes in to a prolonged montage of the tour. We have to wait nearly 4 minutes before we get the punters which is then a bit drawn out.  The result is that all the best general shots have been used in the montage and Gary has top resort to dipping to black or the odd very shakey GV.

It does serve as a good example of the mechanics (and pitfalls) of vox-pops though. Check out Bill and Nancy Gaunt at about 4:45 in. The first part of that is just misunderstanding it should have been cut out. Vox-pops should be quick and flow, one in to the other – quote, quote, quote and out. The rest of the package has done the set-up.

But credit has to go to Gary Grattan  for producing a nice range of content. Gary is good on camera and puts together some nice stuff. Tighter packages would push the personality to the front. Take the Big Wheel Experience package as an example. A nice idea – Gary suffers from vertigo so stick him on a giant ferris wheel and film the result. (You need better office mates Gary!) – but a ponderous execution. Twice as long as it needed to be and the whole interview with the wheel guy was another package.

Vertigo video: You have some cruel office mates Gary.
Vertigo video: You have some cruel office mates Gary.

Some of the filming on the wheel piece Martin Nelson  whose work pops up a lot more in the sports section. In fact a large chunk of the Sports video and the odd special report seems to come from Martin via EagleEye Films.  Again the content is okay and generally well shot and edited. The format gets formulaic with a music intro, some gv’s with a heavy music bed and then the meat of the package. Some of the packages run very long and again the TV influence kicks in with credits at the end.

There where obviously big plans for the multimedia content at the Belfast Telegraph so have they born fruit. In short, no.

Of all the sites I’ve looked at, that disconnect between the video and the paper makes the Belfast Telegraph’s offering the most like a national newspaper I have seen. I’m not sure if that’s a good thing.

Whilst the video is often well produced and in the case of the bulletins, I would expect nothing less, it feels very disconnected from the paper. The main thrust of dynamic content is in the bulletins but i feel like I could be watching any TV news bulletin not the Telegraph TV.  The odd ‘read more in the paper’ does little to make it particular to the paper. It’s almost like they send the odd screen grab of the days pull-out and they send back a generic bulletin with the odd insert. This just reminded me of the ‘exclusive’ efforts of the tabloids.

I wanted more from the paper, more tie in and more relationship between the way stories develop through the day. The morning bulletin is a great point to flag up developing news stories and spin them through the day. There is a real chance to whet my appetite for the whole day so that I’m desperate to buy the paper in the evening. It’s a chance missed and in it’s place it’s a local newsfeed instead.

The rest of the content suffers the same disconnect. Whilst there is obviously an effort to produce good stuff the lack of tie in with the paper – good embedded video and related articles – means the video ranges off, doing its own thing. The need to split video over a few clips is a sure fire sign of a lack of editorial focus. It should be split over several articles. Each chunk complimenting the story. That’s not a criticism of the work that’s there, as I say, credit to the staff for keeping the flow of content.  It’s just that without proper integration in to the online offering it seems to do it’s own thing.

Perhaps a good deal of the problems I see can be blamed on the CMS. The lack of a solid relationship between the articles and video is a sure sign of different systems fighting each other. But ultimately there is a real lack of integration on the site. It’s a opportunity missed both practically and editorially.

For me the bulletins don’t add anything to the mix anymore. I’d rather see more news and local colour, tightly integrated in to the articles – more Garys and Lindseys please and less GMTV.

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How the regional papers use video: The Express & Star

This week I’m looking at what the UK regional evening newspapers are doing with video. I’ve selected (using a highly scientific method) seven papers to look at and I’m starting with the Express&Star

The Express&Star is the daily evening paper for the West Midlands in the UK. It’s owned by The Midland News Association Ltd and is generally acknowledged as the biggest selling regional evening paper in England.

The website got a re-design a few years ago and I have to put my hand up and say I’m not a fan. It’s cramped and the contrast of text sizes is wrong for me. But its usable and they have certainly thrown a lot at it over that time.

The platform.

When it comes to video the Express&Star is nothing if not obvious. There is a clear navigation tab at the top, a horizontal feature bar just above the fold and an occasional image teaser on the left-hand-side of the page. Go through to the news section and you get another menu item.

Confusingly the tabbed navigation and the vertical navigation on the news index takes you to two different places. The tab links to a standard Brightcove powered jukebox – chunky and functional. But the menu takes you to a video index. Given the choice I would link to the video index exclusively. It’s more usable, feels richer and sits better ‘in’ the site.

The Express&Star video index page is full of video stuff
The Express&Star video index page is full of video stuff

The video index offers a great range of content that links directly to article pages with embedded video content which is fantastic. The downside is that the video player is too small, cramped in to the corner of what is already too narrow a column for content. I would cut back on the graphics and controls around the player. Double the size and run it at the top of a page rather than right-justified. It also works as a picture that way.

The page design swamps the text and squashes the video
The page design swamps the text and squashes the video

Back in the video index, there is a nice archive and you can page back through previous video articles. It’s a shame that the thumbnail disappears after the first page. The headlines need the image to help sell the story. The other problem with the video index is that you don’t need to go back very far before most of the video is unavailable (a problem that cropped up every now and again on newer content too). I’m guessing that this is due to a shift in player at some point or perhaps technical problems full stop. That’s a shame would have liked to have done a comparison between old and new video.

The presentation
The video is a mix of self-produced packages and third-party content, commonly user-generated but there is the occasional agency stuff. There is also a healthy smattering of youtube content on the site which appears in the Your Video section of the video index. This tends to be in the entertainment area. This is worrying in the sense that a copyright crackdown on youtube would effectively remove half the content on the site. The Kasabian article is a good example of this .

But stepping away from that particular minefield its safe to say that it’s the self-produced packaged content that makes up the majority of the content and there is loads of it. It tends to be 2-3 minute packaged content mixing talking heads, GV’s(b-roll) and voice over. The occasional piece to camera does creep in which sometimes works but more often than not doesn’t.

Overall the production values are good and generally the packaged stuff is shot well. The sound suffers from occasional wind noise and mic handling problems but the ever present shotgun mic generally produces good results.

The journalists seem to have settled on a workable format for their video. It tends to lead with interesting video or a snippet of interview and then a voice over comes in. Some of the packages go on a little too long with one too many vox-pops the most common reason. Take the Disney Cars feature (above). The kids are cute and well done to the reporter for getting something usable out of them. But there is too much. This package also highlights an issue with sequencing. There are a lot of cut-aways here. A shot of a wheel etc. But they are cut one after the other. It’s quite disorientating. Shooting enough cut-aways is always something to remember but they have to tie together. Get a wide shot that will make sense of the cut-away. I don’t think I saw more than one wide shot of the cars through the whole package.

If remembering cut-aways is good mantra when shooting then cutting ‘best pictures first’ is one of for the edit. It’s a concept that the journos at the Express & Star seem to gave taken to heart and it works for them. It fits the print story construction well and you can almost read the text of an accompanying article and follow the voice over. As well as trying to grab you in the first few seconds of the vid , this must cut down the turn around times for the production.

But this tie in between article and video isn’t always consistent. Take the story about people using pawnbrokers. Instead of the people featured in the article there was a video of a jeweler talking about the value of gold. I really missed seeing the people in the article who had some real human stories to tell. Where was the guy selling his wedding ring. A definite case of a story that didn’t need video.

Elsewhere the content shifts from packaged to interview based stuff shot in the newsroom. It’s been a while since the E&S has had a video news bulletin on the site but much of the content takes its cue from that format. I’ve always been an advocate of the bulletin approach as I think it is as much about building capacity as it is content. It’s nice to see the E&S have developed. But where a bulletin is easy win video, much of this stuff feels like visual podcast. The video of Peter Rhodes and Internet News Editor Tim Walters is a great example of video that should be a podcast. But it’s really the sport that takes this format to the limit – Fan forums and weekend round-ups. I’d love to see some stats on the this stuff to see what the take up is.

I suppose that the use of video in this way says more about the uptake of technology like podcasts by the audience than the appropriateness of the delivery platform. And it’s clear that there is some clear evidence of developing style there. This development also manifests itself in experimentation with live football reporting.

Last year the E&S announced Sportingstar.co.uk a live football site. Not that you would know it on the site. Following the URL takes you to a subsection of the site with no obvious difference from the rest of the content. I will have to check back on Saturday to see the full action. But the little snippet of Qik video from reporter Tim Nash after the recent Plymouth game is good and it will be nice to see what other content appears alongside it.

I could write a lot more about the Express & Stars video offering. There is a lot of it and the content is generally technically well-produced. That said, some of it feels stretched editorially -it’s too long – and some of the content just doesn’t need video. I get the feeling that there is some kind of quota for video that someone has in the back of their mind – x number of videos a day please. But rather than push video too hard it may be better to let photographs carry the story.

The TGI fire story was a case in point. The video was okay but the pictures in the Gallery where better. They could even have run both. I don’t think the layout of the page helps with presentation, it isn’t multimedia friendly. I wonder if a bit more space to play with might encourage more of a useful presence.

That aside this is a strong start for the regional press. Let’s see what The Liverpool Echo can offer up tomorrow.

Do you work on video at the Express&Star? If you want to reply to any of the points in this review, talk about what you do or call me an idiot then feel free to leave a comment but I’d also like to offer you (and anyone from any of the other papers I review) an open post response.  A post on the blog to say what you want.  Interested? Let me know

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Same as it ever was…

Quite a lot came through the feed reader today – the increasing amount is begging for a day trimming my feeds- and rather than letting them languish as open tabs I thought I would do a quick round up.

Adam Tinworth takes the hint from Laura at Journalism.co.uk and ponders the idea of performance related pay for journalists and unofficial blogging.

Online, we have the ability to see directly what overall contribution journalists are playing to the success of a publication. It’s fairly logical that any company would seek to give greater rewards to its best performers, and encourage others to respond more closely to user needs. The “one shot” purchase of a magazine has long concealed the fact that some parts of it go all but unread. On the internet, with decent metrics, you have nowhere to hide.

It’s a very valid point. I’m still wondering if that’s the kind of thing that is happening at the Telegraph and their ‘ownership of stories. But, as Adam points out, we need a bus load of better metrics before we go too far down that route. He also makes the very important point that journalists could learn from bloggers in paying more attention to what it is the audience likes.

That idea of understanding how your audience behaves and, shock-of shocks, perhaps behaving a bit more like them is a growing area of interest for me. The way that journalism interacts with it’s audience has to be a lot less hierarchical and open.

So I was really taken by Sarah Hartley’s post riffing off Pat Thornton and resenting having to be a digital immigrant.

Don’t see us as immigrants, embrace us as enthusiastic adopters showing an openness to explore all the opportunity the wonderful web has to offer.

I like enthusiastic adopter. It has none of the suggestions that there was perhaps a collection of digital natives that inhabited this land before the mainstream media approached. I’ve always felt that being involved in this digital thing is a bit like a Talking Heads song. You may find yourself on the web and “you may ask yourself-well…how did I get here?”

Sarah’s post was also a great opportunity for Mark Comerford to comment on just why he doesnt like the whole idea as it has an inherent ageism in it. Digital natives are all young and tech savvy. Believe that and there lies trouble.

it leads employers to believe that by just recruiting young people they will be gathering a base for change. This is leading to young, tech savy people being placed in leadership positions without them having the *journalistic* skills to make good strategic choices.

Of course all the young people who are tech savvy aren’t messing with this web thing. According to Nielsen Mobile (reported in the Guardian)

More than 10% of UK mobile phone users accessed social networking websites such as Facebook, Bebo and MySpace via their handsets at least once a month in the first quarter of 2008,

Which makes for an interesting read in terms of that idea of getting the audience. It also makes for an interesting companion piece for a piece that picks up on a RIAA report on the way people get their music. Alex Patriquin writes about the growth in ‘Social music streaming’ on the Compete blog. It makes for interesting reading and I guess any smart music exec is already looking at how mobile+social networking+music sharing could just be the thing that unlocks the phone as a delivery platform for content They are , right?

And you may ask yourself
Where does that highway go?
And you may ask yourself
Am I right? …am I wrong?
And you may tell yourself
My god!…what have I done